Ascend Partners with InCite Performance Group as Preferred Accounting Automation Provider

Partnership to Expand Ascend's AI-Powered Direct Bill Reconciliation

SAN FRANCISCO, April 1, 2025 /PRNewswire/ -- Ascend, the leading provider of financial operations automation software to the insurance industry, is excited to announce a partnership with InCite Performance Group, which has named Ascend as the Preferred Accounting Automation provider for its members.

InCite provides strategic consulting and coaching to some of the most innovative and fastest growing insurance agencies globally in the world, focused on executive coaching, sales growth, and operational excellence. With this partnership, InCite will be able to leverage Ascend to help agencies streamline back office operations, specifically the processing and reconciliation of direct bill commission statements.

"Ascend stood out as the leading partner for us to help our clients maximize their financial and operational performance with not only its holistic platform solution to reduce manual service and accounting tasks, but also the ability to leverage AI to best help insurance agencies today. We believe their automated solution will allow agencies to reposition colleagues away from manual tasks into client-facing strategic roles to better serve their clients," said Gordon Zellers, Partner at InCite Performance Group.

Ascend makes insurance businesses more profitable by increasing revenue and decreasing operational expenses through administrative process automation, financial insights, and treasury management. By using AI to automate low-value repetitive back office tasks, Ascend helps agencies focus more time on growth and customer retention. 

"I'm thrilled to partner with InCite to help agencies unlock their maximum potential with technology," said Andrew Wynn, co-CEO of Ascend. "Together, our shared vision will help spur innovation and modernization within the industry and help agencies maximize their operational and financial performance."

About Ascend

Ascend is a comprehensive accounting automation platform for the entire insurance payment lifecycle including collection, accounting, reconciliation, and disbursement. Businesses using Ascend experience improved operational efficiencies, treasury management, and customer experience - resulting in increased profitability. To learn more about how Ascend can transform your business, please visit www.useascend.com.

About InCite Performance Group:

InCite Performance Group was started in 2014 with a focus on turning insight into action. InCite takes a holistic approach to Agency growth, focusing on Advising and providing Intellectual Capital to clients. InCite's unique approach to consulting provides its clients with the wisdom, knowledge, tools, strategies, and resources to grow their business beyond their imaginations. The diverse team at InCite has industry leading expertise in Sales, Operations, Leadership, Differentiation, Innovation, Culture Development, Lean Processes, and much more.

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SOURCE Ascend