Ascentium Rebrands and Re-launches as SMITH

Newly created Customer Engagement Agency creates template for next generation digital marketing approaches for brands worldwide

Nov 19, 2012, 09:00 ET from SMITH

SEATTLE, Nov. 19, 2012 /PRNewswire/ -- Ascentium, one of the largest independent customer engagement agencies in the United States, today announced its re-launch as SMITH following the full integration of Cactus Commerce, a digital commerce company acquired in September 2011. The newly re-launched agency combines a multi-discipline staff and an enterprise-class technology capability of powering and executing compelling experiential marketing initiatives for its brand partners.

By uniting Cactus' deep enterprise commerce capabilities with the creative power of Ascentium, SMITH brings a unique service proposition to brands to help define and create transactional brand moments. SMITH is positioned to conceptualize, create and implement complete branded experiences online through its ability to deliver front-end brand strategy and design coupled with back-end technology to support and foster online engagement throughout the customer lifecycle.

"We heard what our brand partners were asking for and we took the steps to develop a more artful, sophisticated approach to digital marketing," said Steve Farrell, Chief Creative Officer of SMITH.   "The term 'Smith' has long connoted a specialized craftsman defined by his or her trade. We are focused on becoming the 'Smiths' of technology and creative for brands in the digital age."

"Helping our customers envision the types of digital brand experiences they can create is only the beginning.  We take that thinking, design the right kind of experience, then build and integrate it into our customer's environments," said Fab Di Carlantonio, EVP Digital Platforms of SMITH.  "The vision we have worked towards over the last year combines our technology and creative firepower to deliver these vertically integrated solutions."

To complete the re-launch, the company will move its corporate headquarters from Bellevue, Washington to downtown Seattle, in anticipation of expanding the agency's workforce as a result of further business growth.

SMITH is a leading customer engagement agency and master maker of brand and transactional experiences for humans living in an all-channel world. SMITH represents world-class brands including Microsoft, Cisco, Motorola, Nestle, Sam's Club, Xerox and MasterCard. The company is headquartered in Seattle, Washington, with offices in Atlanta, Portland, Spokane, Toronto and Ottawa. Learn more at   

Jacob Green