DETROIT, Oct. 15, 2015 /PRNewswire/ -- Commonwealth//McCann, a division of McCann Worldgroup, today announced that Ash Farr has been named EVP, Global Director of Strategy and Research, leading global strategy for the General Motors Chevrolet account. Farr, who has led McCann Australia as National CEO, will be based out of the agency's Detroit headquarters, effective Jan. 1, 2016.
"Ash is that rare breed of strategist who has not only helped build a wide variety of major brands, but has led McCann Australia helping transform it into the country's most awarded agency in 2013 with recognition for creativity, digital innovation and strategic effectiveness," said Bill Kolb, Chairman and CEO of Commonwealth//McCann. "His experience and perspective fit with our team's focus as we continue to strengthen Chevrolet's position as one of the world's great brands."
During his time as National CEO at McCann Australia, which is part of McCann Worldgroup Australia, Farr led the agency through four years of unprecedented growth. His strategic leadership has been internationally recognized with awards from the IPA, Account Planning Group, the Effies, AMEs, Caxton and Campaign Asia. Farr has refined his brand-building knowledge working with a diverse group of global brands, including Ford, Toyota, Land Rover, Vodafone, Nestle, Nike, MasterCard, Google and Coca-Cola.
According to Ben Lilley, Chairman and CEO of McCann Worldgroup Australia, "It's always great when one of our own can take a larger role within McCann. As one of the driving forces behind our agency's strategic vision, Ash has been an invaluable member of our team, helping guide us through a groundbreaking period of expansion and creativity."
Suzanne Powers, Global Chief Strategy Officer of McCann Worldgroup, said, "Ash is a true globalist with the strategic acumen and experience to navigate across a myriad of platforms and geographies. We're thrilled he's joining the team."
Commonwealth//McCann is an award-winning advertising agency founded in 2012 as a division of McCann Worldgroup. The agency is headquartered in Detroit, Michigan, and serves as the global advertising agency of record for the General Motors Chevrolet brand. Commonwealth//McCann employs more than 700 team members spanning across 20 countries around the world with offices in Sao Paulo, Mexico City, Buenos Aires, Moscow, Dubai, Toronto, Johannesburg, Bangkok, New Delhi and Singapore.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).