Asher Strategies Premiers on Worldwide Business with kathy ireland®
WASHINGTON, Oct. 2, 2018 /PRNewswire/ -- John Asher of Asher Strategies and members of his executive team will be featured on Worldwide Business with kathy ireland®. With more than 6,000 companies participating in over 10,000 episodes, the show is the premier source for the latest in business and health.
The show is scheduled to air on Oct. 7, 2018 at 5:30pm EST on Fox Business Network as sponsored content. The episode will cover Asher's proven methods for improving sales for companies selling to other businesses and the government through training, coaching and development and using aptitude assessments.
"Here is an example, we use the single option aversion bias a lot," says Debra Borchardt, Asher Strategies VP of Client Services. "If you offer a buyer one choice, about 10% will buy. If you offer two similar choices, about 64% will buy. A closing difference of 640%! So never offer the buyer only one option."
The show will also provide first-hand accounts of success from Asher's clients; Frieda's Produce, JK Moving, LSI Graphic Solutions and Thorne Research.
"Discussing the impact training and assessments have on companies draws attention to how sales teams need to evolve," said John Asher, CEO of Asher Strategies. "Bringing attention to changes in the sales cycle and new training techniques supports sales executives as they transition the right people into the right roles within their company."
"Finding a successful formula for business to get sales right is the key," says J.L. Haber, Vice President of Programming for Worldwide Business. "Asher Strategies is teaching sales professionals how to get it right."
Tune in to hear the discussion airing on Sunday, Oct. 7, 2018 at 5:30pm EST on Fox Business Network as sponsored content.
About John Asher
John Asher is an experienced international speaker. He speaks on sales, sales management, and marketing for Vistage, a worldwide network of 22,000 CEOs. In his recent book, Close Deals Faster, Asher articulates 15 shortcuts from major sales institutes and award-winning books. He co-founded Asher Strategies in 1998 and has grown it into a global leader in sales strategies over the last 20 years. He is a former U.S. Navy nuclear submarine captain and has degrees in mathematics and nuclear engineering from the United States Naval Academy. John also graduated from George Washington University with an MBA and has authored numerous sales training manuals. He also co-authored "Doing Business with the West," published in China in 2012.
About Asher Strategies
Asher Strategies is a full-service sales advisory service firm based in Washington, DC with global reach, focused on improving sales for companies selling to other business and the government. Asher has assessed the aptitude of over 50,000 salespeople, trained over 80,000 salespeople and facilitated hundreds of sales and marketing process improvement workshops. For more information visit asherstrategies.com.
Contact: Jamie Bibb
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419-244-7766
SOURCE Asher Strategies
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