NEW YORK, March 20, 2012 /PRNewswire/ -- Most women might think their mate can't tell a turtleneck from a tunic but it turns out that men do notice the little details. An AskMen survey of more than 2,000 men reveals that among other seemingly small snafus, dandruff ranks at the top of the turn-off list. Other dating faux pas include excessive use of perfume, talking on the phone or texting while on a date and talking about ex-boyfriends. Some bad habits are hard to break, but NEW Suave® Scalp solutions can make it easy to fight flakes at least.
Men, women and stylists agree that dandruff is a common, and often taboo, hair concern. Many anti-dandruff shampoos help relieve flakes, but leave hair with a medicinal odor and lack-luster look. Suave® Scalp Solutions was developed with real women's – and men's – concerns in mind. The line of shampoos and conditioners is not only clinically proven to fight flakes, but goes beyond with great fragrances and moisturizing ingredients. There is no need to compromise soft, shiny and beautifully fragrant hair when dealing with dandruff. Suave® Scalp Solutions gives hair the care it needs, and according to AskMen, can help relieve a once taboo topic, too.
"Flakes rank high on the list of grooming faux pas that men do not want to deal with in a relationship," AskMen Editor Elysha Krupp said. "More than 50 percent of men would rather clean the bathroom for a month than tell their girlfriend or wife that she has dandruff. Simply put, men are off-put by the dry, white stuff."
Men Don't Dig Dandruff
- Dandruff Downer: One out of three men admitted that dandruff has caused some discomfort in their relationship.**
- Dandruff's a Chore: Cleaning the bathroom is one of many sacrifices men would make to avoid talking about dandruff. Nearly 30% of men would rather forego sex for a week than talk about flakes. Even video game lovers are willing to sacrifice their systems. One in four men admitted they would give up video games for a month to avoid the dandruff discussion.
- Flake Frustration: Men would rather endure their mate's bad haircut or messy hairstyle than see a flake, and nearly 90% of men would love for their shampoo to make their hair flake-free and attractive, so it's easy to see why they have low tolerance for their mate's dandruff.
Women are Fed up Too
Women want a hair solution that relieves flakes and goes beyond by delivering great fragrances and moisturizing ingredients. Suave® Scalp Solutions line is infused with natural ingredients including coconut, shea butter, mint, eucalyptus, ocean minerals and aloe vera release three delightfully scented, flake-fighting options:
- NEW Suave® Scalp Solutions Nourishing Coconut & Shea Butter Shampoo and Conditioner
- NEW Suave® Scalp Solutions Revitalizing Mint & Eucalyptus Shampoo and Conditioner
- NEW Suave® Scalp Solutions Invigorating Ocean Minerals & Aloe 2-in-1
"With Suave® Scalp Solutions, our goal was to deliver three great features in each bottle – dandruff relief, moisturizing ingredients and great fragrances," says David Rubin, Unilever Marketing Director, Hair, U.S. "We heard consumers' complaints about the dandruff shampoos on the market, and this line fights flakes without sacrificing healthy and attractive hair. We believe women will fall in love with Suave® Scalp Solutions."
Suave Scalp Solutions is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $3.47 - $3.99. For more information on products, visit Suave.com and become a fan of the Suave Beauty Facebook to watch styling videos, get insider tricks and product demos from the Suave Professionals® Celebrity Stylists Jenny Cho, Theodore Leaf and Luke O'Connor. Follow @SuaveBeauty on Twitter for the latest hair tips, trends and advice.
*AskMen.com online survey conducted January 12-24, 2012 amongst 2,247 nationally representative American men with a +/- 3% margin of error.
**Men ages 40-49
For over 70 years, the Suave brand has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As America's #1 hair care brand, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand's commitment to quality is why more than half of American households choose Suave products. For more information, visit www.suave.com.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.