ASPCA and Pop Superstar Sia Team Up to Remind Everyone that "Puppies are Forever"
New video encourages people to make adoption their first option this holiday season
NEW YORK, Dec. 6, 2017 /PRNewswire-USNewswire/ -- Today the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and pop superstar Sia released a special PSA video to raise awareness about dog adoption this holiday season.
The clip, starring Maddie Ziegler and a canine companion named Frank, is set to the track, "Puppies are Forever" from Sia's new holiday album, "Everyday is Christmas." It serves as a reminder that bringing a puppy into your home is a lifelong commitment and encourages viewers to consider adopting a dog from a local shelter or rescue group instead of purchasing from a pet store. Most pet store puppies come from puppy mills, where they are housed in overcrowded and unsanitary conditions without adequate veterinary care, food, water and socialization.
"Shelter dogs of all ages deserve permanent loving homes and responsible care, so we're proud to partner with Sia to encourage the life-saving adoption of puppies and all other animals in need this holiday season," said Matt Bershadker, ASPCA president and CEO.
Visit www.aspca.org/puppies to see the video and take a stand against puppy mills by signing a pledge to adopt from a local shelter or rescue group. The video is also available on Sia's YouTube channel.
Sia has long been an advocate for animals and frequently uses her platforms to promote animal adoption. During her most recent tour, she partnered with shelters across North America to hold adoption events at her shows, has worked with various animal welfare organizations throughout her career, and has partnered with pet product companies to raise funds to assist shelter animals in need of urgent medical care.
The ASPCA and Sia are also hosting a puppy cam livestream of adoptable puppies available at the ASPCA Adoption Center in New York City on Wednesday, December 13 from 9 a.m. – 9 p.m. The video will encourage viewers to adopt a rescue dog instead of purchasing an animal from a pet store, and will be available on YouTube and social media channels.
Click here to download the video and additional image assets.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.
About Sia
Sia released the Grammy-nominated This Is Acting (Monkey Puzzle/RCA Records) in 2016 to much critical acclaim and has cemented her role as one of today's biggest stars and sought after live performers. She is currently the 6th most globally streamed artist on Spotify and has amassed over 5.3 billion plays on her YouTube channel. Her massive single "Cheap Thrills" was a multi-format global radio hit and was one of the longest running singles at Top 40 of 2016. Most recently, she released her first-ever holiday album of original songs called Everyday is Christmas. Along with her own successes, Sia has also written global smashes for today's biggest acts including Beyonce, Kanye West, Rihanna, Britney Spears, Katy Perry, and many more.
SOURCE ASPCA
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