Aspen Gay Ski Week Celebrates 50-Year Heritage with "Bom Dia Presents The Sparkling Summit" -- A Historic $50,000 Mystery Quest

ASPEN, Colo., Oct. 16, 2026 /PRNewswire/ -- In celebration of five decades of mountain pride, LGBTQ+ advocacy, and winter sports, Aspen Gay Ski Week (AGSW) has announced The Sparkling Summit | The $50k History Mystery Quest, presented by Bom Dia. The interactive four-day historical scavenger hunt will give participants a chance to test their knowledge of AGSW's trailblazing history for a shot at winning a $50,000 grand prize live on stage thanks to Bom Dia.

Created in part with historical facts from the Aspen Historical Society, the contest delves into five decades of LGBTQ+ history and civil rights milestones in the Aspen valley.

How "The Sparkling Summit" Works

• Daily Clue Drops: Beginning Monday, January 18, 2027, at 8:00 AM MST, a new history clue will drop daily through Thursday, January 21. Clues will be posted online at gayskiweek.com/bomdia.
• Souvenir Game Deck: AGSW 2027 ticket and pass holders will receive a complimentary souvenir deck of cards containing game rules and instructions. Non-ticket holders can obtain a deck by visiting the AGSW Hospitality Suite at the Aspen Limelight Hotel and making a donation to AspenOUT.
• The Final Rush: Starting Thursday, January 21, at 3:00 PM MST, participants will submit their answers at the Limelight Hotel in Aspen. The first three contestants to turn in correct answers to all four daily clues will qualify as finalists.
• The $50,000 Stage Finale: On Friday, January 22, 2027, the three finalists will take the stage during the world-famous Downhill Costume Contest. Each finalist will select from 50 commingled envelopes for a 1-in-50 chance to draw the $50,000 envelope live in front of hundreds of attendees.

"For 50 years, Aspen Gay Ski Week has been a beacon of community, visibility, and inclusion," said event organizers. "The Sparkling Summit allows us to honor our rich civil rights and mountain heritage in an engaging, interactive way while giving our guests a thrilling opportunity to take home $50,000 thanks to Bom Dia."

The contest is open to all AGSW participants aged 18 and older. The $50,000 Grand Prize is made possible by Bom Dia. No purchase is necessary to enter or win.

For full contest rules, registration information, and clue updates, visit gayskiweek.com/bomdia.

About Aspen Gay Ski Week & AspenOUT

Aspen Gay Ski Week (AGSW) is the oldest continuous LGBTQ+ ski week in the world. Produced by AspenOUT, a 501(c)(3) non-profit organization, AGSW serves as the primary annual fundraiser supporting local Q+ programming, youth anti-bullying initiatives, and mental health programs. For more information, visit gayskiweek.com.

About Bom Dia

Bom Dia is an official event sponsor of Aspen Gay Ski Week 2027, presenting partner of "The Sparkling Summit" history quest.

A recent "Wine Enthusiast's Top 100 Best Buys," Bom Dia Sparkling wine that celebrates Brazilian Roots.

From vineyards hidden deep in the jungle, this sparkling dry brut marries Chardonnay and Pinot Noir grapes grown in Brazil's beautiful southern wine region.

Fresh, delicate, and classic – each sip embodies the celebration, pleasure, and mystique of Brazil.

Media Resources & Location Details

• Host Hotel / Event HQ: The Limelight Hotel, 355 S Monarch St, Aspen, CO 81611
• Grand Finale Event: Downhill Costume Contest (Friday, January 22, 2027)
• Official Website: gayskiweek.com/bomdia

FOR MORE INFORMATION, CONTACT:

Bom Dia
Email: [email protected] 
609-432-2237

Aspen Gay Ski Week
Email: [email protected] 

Website: gayskiweek.com/bomdia

SOURCE Bom Dia Bubbles