Aspire Deepens Partnership with Meta to Launch AI Instagram Discovery

Aspire is one of the first platforms to open up AI-powered conversational search in a joint partnership with Meta.

SAN FRANCISCO, Oct. 1, 2025 /PRNewswire/ -- Aspire.io, the word-of-mouth commerce platform, launches Aspire's AI Instagram Discovery, developed in close collaboration with Meta's product team. Powered by Instagram's first-party creator marketplace API, the tool gives brands unprecedented speed and precision in finding high-performing creators. Using conversational AI search, advanced filters, lookalike recommendations, and richer performance data than ever before, brands can find exactly who they're looking for.

"We worked closely alongside the Meta product team for months to develop a simple, intuitive discovery experience - and then we went a layer deeper with our own AI on top," explains Anand Kishore, CEO and Founder at Aspire. "The result is a first-of-its-kind tool that makes finding the right creators not only easier, but also more intelligent and performance-driven."

70% of Marketers Still Say Creator Discovery is Their Biggest Challenge

Aspire's proprietary 7th Annual State of the Industry Report in 2025 shared that 70% of brands still claim finding the right creators is their biggest bottleneck. It's time-consuming to sift through millions of search profiles or cold email hundreds of creators. For years, Aspire has doubled down on developing new ways for brands to recruit the right people, and Instagram's creator marketplace API is the next leap forward.

It eliminates the grind of manual prospecting and instantly curates a list of high-performing matches. By combining first-party Instagram data with Aspire's AI, brands can move past endless profile scrolling and focus on building partnerships that actually drive results.

Aspire Redefines Creator Discovery with Instant AI Matches through Instagram's New API

With first-party access to Instagram's new creator marketplace API, brands can find high-performing creators using conversational search, smart filters, and lookalike recommendations. Now, instead of toggling endless filters, brands can use AI conversational search to instantly find the right creators.

For example, a search like "vegan foodie creators with 50K TikTok followers in New York" or "Beauty influencers with 15K Instagram followers and 5%+ engagement" instantly populates a curated list of creators who match those exact criteria.

Key Features of Aspire's AI Instagram Discovery

• Conversational AI Search: Instantly find creators with natural language queries
• Smart Filters and Lookalikes: Narrow results to surface similar creators based on their data.
• New High-Intent Reels Metrics: Track critical engagement KPIs like hook rate and engagement rate to evaluate authenticity
• Historical Brand Partnerships: Evaluate creators based on verified brand collaboration history
• Trusted First-Party Authenticated Data: Trust detailed account-level information about a specific creator, including their audience demographics and average engagement rate.

"In close partnership with Meta, we've made influencer discovery as simple as asking a question," concludes Magda Houalla, Senior Director of Marketing Strategy at Aspire. "It's a testament to the lockstep collaboration between our product and engineering teams that we were able to take Instagram's creator marketplace API and layer on Aspire's own AI innovation."

This new innovation joins Aspire's Creator Discovery Suite as one of seven different ways to find the right creators. Aspire operates the world's largest Creator Marketplace with millions of active influencers and a first-party search database.

To see Aspire's AI Instagram Discovery in action, request a demo.

About Aspire

Aspire is the world's first word-of-mouth commerce platform that leverages your brand's ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire's industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth e-commerce companies while paying out $100M to creators around the world.

Katherine McDermott
Lead, Product Marketing
Aspire.io
[email protected]

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SOURCE Aspire.io