Aspyr Living Announces Lead Investor in $3M Seed Round

Funding to Launch new CPG Sustainable Consumer Brand

FORT LAUDERDALE, Fla., Sept. 29, 2025 /PRNewswire/ -- Aspyr Living, a natural lifestyle company, announced today a $250,000 lead investment from RJD Green (OTCPK: RJDG) as part of a $3.0 million seed funding round. RJD Green will provide both capital and growth expertise to support the launch of Aspyr Living's innovative new consumer brand, Ascend®.

Aspyr Living helps people live healthier lives with a new generation of safe, high performance home, laundry and personal care products that outperform toxic chemical-based national brands.

Its flagship brand, Ascend®, features proprietary, patent-pending botanical technologies preferred by consumers over toxic national brands after a single use. The funding will be instrumental in bringing these products to market and solidifying Aspyr Living as an emerging leader in the home, health, and wellness space.

"We've cracked the code to delivering superior performance for naturally derived household cleaning and laundry products using botanicals, instead of petrochemicals. The results are household cleaning & laundry products that are safer, stronger, and preferred by consumers," said Benjamin Shell, CEO of Aspyr Living.

"We're thrilled to have RJD Green as our lead investor for this funding round," said Shell.  "Their track record of building companies is precisely the kind of expertise we need as we scale operations and introduce our industry-first products to North America."

RJD Green's investment builds on a successful 3,000-store Walmart private label test, which demonstrated significant consumer demand for products based on Aspyr Living-derived technologies. The pilot generated over $5 million in sales from 2 million units, with over 98% of consumers preferring the products over top chemical brands. The test also showed a strong 70%+ repurchase rate, proving mass market appeal and a loyal customer base.

Aspyr Living is expected to hit retail shelves with its Ascend® Home Essentials line in early 2026, followed by the launch of its groundbreaking Ascend® Sanitizing Laundry Detergent in Summer 2026. It's the first consumer detergent to kill 99.9% of bacteria in a home washing machine and represents the most significant advance in home laundry care in 70 years.

About Aspyr Living

Aspyr Living is a natural lifestyle company helping people live healthier lives industry-first safe, natural, and effective home, laundry and personal care products that outperform toxic chemical-based national brands.

Aspyr Living is a natural lifestyle company transforming the $32 billion home and laundry care products market. The company's vision is to help families live healthier lives by providing safe, effective, and science-backed products and removing toxic chemicals from U.S. homes. Visit www.aspyr-living.com.

About RJD Green, Inc.
RJD Green, Inc. (OTCPK: RJDG) is a publicly traded holding company focused on acquiring and managing assets and companies in the construction, green environmental, and healthcare service sectors. RJD Green is dedicated to providing shareholders with access to small and medium businesses with significant growth opportunities. Visit www.rjdgreen.com.

Media Contact: 

Adriel Alvarado
Investor Relations
(954) 401-2480
[email protected]

SOURCE Aspyr Living Inc.