NEW YORK, April 2, 2012 /PRNewswire/ -- Aston Martin has confirmed the appointment of Porter Novelli as its agency of record in China.
The appointment follows a competitive pitch to select a PR agency partner to build brand engagement with Aston Martin's target audience of ultra high net worth individuals in China. The Porter Novelli team's work includes building social media, lifestyle and auto media and influencer relationships.
Marcel Fabris, Aston Martin's Asia Pacific marketing and communications manager, said: "We have been looking for a PR partner who can really help us connect with our target audiences, building effective relationships between our brand, our dealers and our current and potential consumers. Porter Novelli ticked all the boxes, combining pragmatic strategy, market insights, traditional and social media savvy and on-the-ground resources."
John Orme, senior partner, Porter Novelli, said: "We are delighted to be working in partnership with a brand with such a powerful global heritage and style. Our initial focus is the launch of Aston Martin's Weibo (Chinese Twitter) brand account, and supporting the brand at the Beijing Auto Show in April."
About Aston Martin
Founded in 1914, Aston Martin sports cars were intended from the outset to have a distinctive and individual character. The brand has stayed true to these values, creating some of the world's most iconic sports cars, such as the DB5 famously associated with James Bond to modern classics such as the Vantage range, DB9, DBS, four-door Rapide and Aston Martin's definitive sports car, the One-77.Aston Martin remains at the forefront of contemporary manufacturing, a cultural force that embodies design and engineering excellence, and a brand with a truly special heritage. Renowned around the world, Aston Martin looks toward its centenary year in 2013 with the promise of radical innovation and change, without losing the core qualities that make this strong, independent British brand so widely revered.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients. For additional information, please visit www.porternovelli.com.
About Diversified Agency Services and Omnicom
Diversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes more than 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Porter Novelli