05 Dec, 2017, 08:02 ET
NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Astral Tequila ('Astral') announced today that it will introduce 'smart' bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone. The interactive spirits bottles featuring NFC technology will be the first of their kind in the U.S market. Astral is collaborating with NFC (near field communications) mobile marketing solutions provider, Thin Film Electronics ASA ('Thinfilm').
Beginning in December 2017, the bottles – which feature a custom, NFC-enabled neck collar – will be on store shelves in retail outlets throughout California, Texas, Florida, New York, Illinois, New Jersey and Georgia. While in-store at the point of sale, consumers will be able to tap their smartphones to bottles of Astral Tequila to initiate exclusive content, including original video from Jonathan Goldsmith, the actor best known for his former role as "The Most Interesting Man in The World."
Astral gave a preview of its partnership with Goldsmith this past June during a rare video message directed by David Lipman. "I told you I don't always drink beer," said Goldsmith. "I prefer tequila – Astral Tequila."
Astral Tequila was awarded The New York Times' highest rating, a Double Gold medal from San Francisco World Spirits Competition, and was named one of the "Top 10 Blanco Tequilas" by Food & Wine magazine. The company was founded by Master Sommelier Richard Betts, and has created a unique spirit reminiscent of the way tequila was made 150 years ago before the process was industrialized. The 92-proof tequila is elegant, complex, subtle, smooth and balanced.
ABOUT ASTRAL TEQUILA
Founded by Master Sommelier Richard Betts, Astral Tequila is a unique spirit reminiscent of the way tequila was made 150 years ago before it was industrialized. Produced as a celebration of beautiful culture and spirit, Astral was awarded The New York Times' highest rating, a Double Gold medal from San Francisco World Spirits Competition and named one of the "Top 10 Blanco Tequilas" by Food & Wine magazine. www.AstralTequila.com
ABOUT DAVOS BRANDS
Our mission is to build and develop the highest quality, best-in-class wine and spirits brands that create a valuable and lasting connection with consumers. We do this through teamwork, innovation, entrepreneurial spirit, and relentless perseverance. Our team thinks outside of the box and finds ways to obtain outstanding results through an entrepreneurial focus. The Davos Brands premium portfolio is currently composed of TYKU Sake, Aviation American Gin, Sombra Mezcal, and Astral Tequila.
ABOUT THIN FILM ELECTRONICS ASA
Thin Film Electronics ASA ("Thinfilm") offers solutions designed to help brands turn physical products into mobile-interactive touch points. The technology enables brands to tell their story in their own words at moments of high consumer intent – when consumers are holding or are in the proximity of the physical product. Thinfilm offers end-to-end mobile marketing solutions that feature hardware, cloud-based campaign management tools, and comprehensive reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone.
Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai. For more information, visit www.thinfilm.no.
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SOURCE Astral Tequila
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