Astral Tequila Renames The Sun

The 10-spot video campaign, launched today, marks Jonathan Goldsmith's first large-scale advertising appearance since his role as "The Most Interesting Man in the World."  The spots, created by ad agency Erich & Kallman, focus on toasting life's most legendary moments with the most fitting tequila, Astral.

"This Calls for Tequila" encourages consumers to choose Astral for every celebration as well as life's best, most unexpected, legendary moments--an ethos embodied by Goldsmith, the campaign's star and Astral Tequila partner.

The campaign also features a new character who portrays Goldsmith's butler, who gleefully brings news of his master's accomplishments.  "This Calls for Tequila," Goldsmith replies when told of his most recent accolade, to which his servant responds, "The Finest Tequila!"

"Astral Tequila is the only spirit fitted for life's most legendary moments, conversations and experiences whether that be a friend's promotion at work or successfully disarming a bomb while blindfolded," said Goldsmith, "I'm thrilled to share these videos with the world to explain why my drink of choice is tequila, Astral Tequila."

Astral gave a preview of its partnership with Goldsmith this past June during a rare video message directed by David Lipman followed by several 30-second social videos leading up to the "This Calls for Tequila" launch. "I told you I don't always drink beer," said Goldsmith. "I prefer tequila – Astral Tequila."

"Astral Tequila is unlike any other, it is a heritage tequila reminiscent of the way the spirit was made before the process was industrialized," said Master Sommelier and Astral Founder, Richard Betts, "It's been exciting for me to work with Jonathan and to share our dream with so many people."

The campaign will come to life through a mix of traditional and social media (@astraltequila) throughout 2018. The first three spots can be viewed at www.AstralTequila.com.

ABOUT ASTRAL TEQUILA
Founded by Master Sommelier Richard Betts, Astral Tequila is a unique spirit reminiscent of the way tequila was made 150 years ago before it was industrialized. Produced as a celebration of beautiful culture and spirit, Astral was awarded The New York Times' highest rating, a Double Gold medal from San Francisco World Spirits Competition and named one of the "Top 10 Blanco Tequilas" by Food & Wine magazine. Prior to Astral Tequila, Richard Betts founded Sombra Mezcal, a Double Gold medal winning mezcal. www.AstralTequila.com

ABOUT DAVOS BRANDS
Our mission is to build and develop the highest quality, best-in-class wine and spirits brands that create a valuable and lasting connection with consumers. We do this through teamwork, innovation, entrepreneurial spirit, and relentless perseverance. Our team thinks outside of the box and finds ways to obtain outstanding results through an entrepreneurial focus. The Davos Brands premium portfolio is currently composed of TYKU Sake, Aviation American Gin, Sombra Mezcal, and Astral Tequila.

ABOUT ERICH & KALLMAN
Erich & Kallman (https://www.erich-kallman.com) is an independent, San Francisco-based creative shop founded by Wieden+Kennedy, Barton F. Graf, and Goodby Silverstein & Partners veteran Eric Kallman and former Crispin, Porter + Bogusky president Steven Erich. The agency is lean by design to reduce overhead costs and allow for a more nimble process. And their focus on speed has proven impactful on both AOR and project work for companies such as General Mills, Chick-fil-A, Bolthouse Farms and New Belgium Brewery among others. 

For Media Inquiries Please Contact:
ALISON BROD MARKETING + COMMUNICATIONS
[email protected]
212-230-1800

SOURCE Astral Tequila

Related Links

http://www.AstralTequila.com