Astroglide Announces its Campaign in Support of Movember to Help Change the Face of Men's Health

VISTA, Calif., Nov. 11, 2010 /PRNewswire/ -- BioFilm, Inc. maker of top-selling Astroglide Personal Lubricants that enhance intimate activities, today announced their campaign in support of Movember, an international movement to raise awareness and funds for cancers affecting men.  Movember engages men to grow moustaches during the month of November, getting friends and family to donate to their efforts. At the end of the month, Astroglide will award the Astroglide Team member who raises the most donations the product of their choice plus Astroglide gear for raising the most money for the cause.

Movember was started in 2003 by a group of Australian men who decided to bring the moustache back in style to bring awareness to this deadly killer of men. Every November, men are challenged to start growing a moustache on the 1st. The Mo, Aussie slang for moustache, stands as a symbol to get men talking about the health issues they face (similar to the pink breast cancer ribbon). Friends, family and colleagues can show their support by making a donation to the Astroglide Movember Group: us.movember.com/mospace/698352/

Participants who join Astroglide's Movember group will have the chance to choose any of the products listed on the www.astroglide.com website, plus either a men's "Astroglide Research and Development Dept." t-shirt or a women's "Astroglide – 101 Uses If Your Clever and Creative" t-shirt. See Astroglide website for product details and t-shirt images.

"A man is diagnosed with prostate cancer more than once every three seconds," said Lisa O'Carroll, VP of Sales and Marketing. "Astroglide is thrilled to have the chance to help make a difference in the fight. Women are invited to get involved by acting as ambassadors for the "mo," by spreading the word and showing the support for the men in their life."

To join Astroglide's Movember team, please visit: us.movember.com/mospace/698352/

Please visit www.movember.com to sign up and for more information.

About Astroglide

Astroglide products are developed and distributed by BioFilm, Inc., a privately held manufacturer of high quality healthcare products. BioFilm continually researches consumer needs and develops innovative products to meet and exceed those requirements. The company's flagship product, Astroglide Personal Lubricant, is one of the world's top selling personal lubricants. Founded in 1991, Astroglide is headquartered in Vista, CA. All BioFilm products are produced on-site in its Vista manufacturing facility under FDA guidelines and strict in-house quality procedures. BioFilm's number one priority is to provide its customers with the highest quality products possible. For more information visit www.astroglide.com or follow us at www.twitter.com/astroglidebrand and www.facebook.com/astroglide.

About Movember

Movember is the world's largest charity event raising funds for cancer affecting men – specifically prostate cancer.  Each November, Movember invites men across the globe to grow moustaches (or Mos) while raising funds and awareness for men's health.  Movember aims to forever change the face of men's health, by raising awareness and funds that will reduce the number of preventable male deaths by cancer.  For more information please visit www.movember.com. 

SOURCE Astroglide