Asurion Retail Solutions Helps Retailers Simplify Product Protection Plans Registration for Electronics and Appliances

New Text-to-Register Service by Asurion Retail Solutions Makes It Easy For Shoppers to Register and Manage Protection Plans

Mar 10, 2016, 08:00 ET from Asurion

NASHVILLE, Tenn., March 10, 2016 /PRNewswire/ -- Asurion Retail Solutions, a division of the global connected life services company Asurion, today announced a new service that helps retailers enhance shoppers' post-purchase experience by simplifying the product protection plan registration process.

The new innovation, called Text-to-Register, allows retail shoppers to use their smartphones to register new electronics and appliances in just two easy steps before even leaving the store. The service, available exclusively to retailers through Asurion Retail Solutions, provides shoppers with peace of mind knowing that their receipt will never be lost or faded before registering their product protection plan or filing a claim.

"Our new Text-to-Register service leverages shoppers' growing use of their smartphones to help them shop the way they want to, supporting an easy, seamless shopping experience," said Rob DiRocco, senior vice president, Asurion Retail Solutions. "Our new service also allows shoppers to access their protection plans when they need them, without the hassle of storing and digging out old receipts.

"We're pleased to partner with retailers to incorporate this technology into the shopping experience to help them solve customers' everyday problems." 

Snap, Text and Done

With Text-to-Register by Asurion, registering a product is quick and easy:

  • Step 1 – Snap a photo of the QR code at the bottom of the retail receipt.
  • Step 2 – Text the photo to a designated phone number.

It's that easy. The receipt will then be saved online, where customers can view and manage their product care plans.

Text-to-Register is just the latest innovation by Asurion Retail Solutions to help retail clients keep their customers up and running with an exceptional customer experience, resulting in increased customer satisfaction and shopper loyalty. Late last year the company launched Unlimited Device Protection plans, which allow retailers to serve as a single-source destination for customers' protection coverage needs across an unlimited number of devices to provide shoppers with streamlined, hassle-free repairs across multiple electronics for the home or office. Asurion's comprehensive suite of protection services are supported by robust omni-channel marketing and branding support – including in-store point-of-sale, store associate training, multi-channel marketing solutions and analytics – to help retailers ensure success of their retail product protection programs.

About Asurion Retail Solutions
Asurion Retail Solutions, a division of global technology protection provider Asurion, provides America's #1 protection plans through the nation's leading retailers that are proven to increase revenue, customer satisfaction and shopper loyalty by bringing innovation, transparency, consumer choice and customization to the market. A history of industry-firsts and award winning customer service have made Asurion Retail Solutions the protection plan provider chosen by more than 50 of the country's largest retailers and rewarded with over 2.4 million 5-star consumer reviews. Available online and at over 34,000 retail storefronts, Asurion Retail Solutions is supported by 2,100+ US based employees dedicated to delighting shoppers and driving greater value for its retail partners. For more information about Asurion, including customer service ratings and reviews, please visit

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SOURCE Asurion