PROVIDENCE, R.I., July 27, 2017 /PRNewswire/ -- A.T. Cross Company is thrilled to introduce a refreshed, new line featuring hip, innovative and colorful tools of expression for imaginative minds, Sheaffer Pen & Art Supply Co.. Founded in 1913, Sheaffer remains committed to delivering premium writing tools and accessories. The brand refresh focuses on offering the same quality writing instruments specifically designed for creatives, artists and millennials alike, with new collections featuring vibrant colorways and intelligent designs for the classroom, creative workplace, and studio.
By teaming up with creative minds from around the world, Sheaffer gave six millennial artists complete freedom to express their creativity on packaging, colorways and more. These relationships showcase the brand's dedication to fostering curious minds and supporting the artistic community.
This exciting new collection will feature two new styles launching throughout 2017, in addition to calligraphy kits, gift sets, journals, and matching pouches. Through these collections and upcoming licensed partnerships with iconic pop culture characters, Sheaffer will have a multitude of options for back to school shopping, stocking stuffers, and holiday gifting for creative and expressive minds.
Highlights of the Sheaffer 2017 Launch include:
The Sheaffer Ion
The Sheaffer Ion is a sleek, pocket sized pen that is modern and fun to write with anywhere. As a portable pen, the cap attaches to any key ring, lanyard or backpack. Available in an array of colors from lime green to bright lilac and red, this retractable gel pen maximizes fun in the classroom and writes smoothly to give users an energetic instrument.
The Sheaffer Pop
The Sheaffer Pop is a bright, colorful pen armed with a bold, modern profile -- perfect for making a statement in the workplace. With an eye-popping silhouette, this pen is available in a selection of eye-catching colors highlighted by a high-gloss finish and chrome appointments. Available in twist-action ballpoint, rollerball and fountain pen the Sheaffer Pop has a multitude of options for the creative millennial.
The Sheaffer collection will range in price from $12.99 – $35.00 and is available for purchase at select retailers and on www.Sheaffer.com.
About Sheaffer Pen and Art Supply Company
Sheaffer Pen and Art Supply Co. (www.sheaffer.com), A. T. Cross Company, Providence, RI. Since 1913, we have helped creative minds pursue their artistic dreams. Today, we live up to that tradition by designing and manufacturing innovative, creative and stylish products to ignite your curiosity.
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross, revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.
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SOURCE A.T. Cross Company