NEW YORK, Jan. 27 /PRNewswire/ -- Atari, Inc., one of the world's most recognized videogame publishers, and Syfy, the broadcast leader in imagination-based entertainment, have announced an exclusive partnership promoting the highly anticipated massively multiplayer online game (MMO), Star Trek Online, releasing for the PC on February 2, 2010.
This exciting initiative explores uncharted territory, empowering Syfy.com to build a one-stop "hub" for Star Trek Online, where fans and gamers alike will be able to view explosive new content, participate in special contests and sweepstakes, and even purchase an exclusive bundle via digital download. The deal furthers Syfy's mission to leverage multiple platforms, transcending just the television screen, to reach its broad audience and leverage the affinity they have with the most mainstream and profitable genre world wide: science fiction.
Star Trek fans can visit Syfy.com/StarTrek and purchase the limited time "Syfy Bundle" to digitally download the game and receive a variety of bonus offers, both in-game and out of game!
- "Neodymium Deflector Dish" -- An in-game item grants a bonus to Auxiliary power, boosts maneuverability, and increases the effectiveness of a ship's Science abilities.
- "500 Cryptic Points" -- These micro-transaction credits can be used to purchase in-game items and unlock unique bonuses.
- "Syfy Store Discount" -- Purchasers of the Syfy bundle will receive 15% off their next purchase at the Syfy.com store.
In addition, to celebrate the launch of Star Trek Online, Syfy will air a two-day Star Trek marathon on Monday, 2/1 8 am to 5 pm of "STAR TREK ENTERPRISE" and Tuesday, 2/2 8 am - 9 pm of "STAR TREK NEXT GENERATION".
"Syfy is the perfect home for Star Trek Online," said Jim Wilson, President and CEO of Atari, Inc. "By offering broadcast support, exclusive content and in-game bonuses, fans of Star Trek and the science fiction genre will be able to take part in this title's much anticipated release."
Alan Seiffert, Senior Vice President Syfy Ventures, added, "The Syfy audience has immense passion for video games. With that said, we are making a significant commitment to growing our presence in gaming and establishing Syfy.com's Game Center as a leading destination for cutting edge interactive entertainment from a news, entertainment and even sales perspective. This joint venture with Atari helps showcase the types of unique partnerships we will look to develop to provide our audience with exclusive experiences tied to today's hottest interactive entertainment."
This exciting – and first time – sales partnership between a media property and a gaming publisher will be supported with TV and Digital advertising and promotional units throughout the month of February.
Taking place in the year 2409, Star Trek Online boasts extraordinary features and lets fans both new and old experience unparalleled adventures. Players have the opportunity to become a high ranking Starfleet officer and participate in missions that take them into the depths of space, across exotic planets and even inside other starships. Star Trek Online offers total customization, from a player's avatar to the ship he captains.
Videos, screens, and additional assets are available at the Atari press vault. Log onto: www.atari-press.com.
ABOUT ATARI, SA
Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone). Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.
Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).
For more information please visit www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
© 2010 Paramount Pictures Corporation. TM, ® & © 2010 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)