ATEME Technology Integral Component in Launch of Industry First 4K Cable Channel

Homechoice Selects TITAN to Encode UHD Content for New 4K Channel, UMAX

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Apr 29, 2014, 08:00 ET

LOS ANGELES, April 29, 2014 /PRNewswire/ -- (The Cable Show, Los Angeles Convention Center, CableNET Booth) – ATEME, a global leader in advanced video compression solutions for the broadcast industry, today announced that Homechoice, a leading South Korean content aggregator, selected TITAN to encode Ultra High Definition (UHD) content in HEVC for the launch of UMAX, the worlds first dedicated 4K channel.

NEWS FACTS:

Homechoice launches industry first – On April 10, 2014, Homechoice launched UMAX, the first UHD cable channel in the world, broadcast in 4Kp60 (2160x3840 pixel resolution with 60 frames per second).
TITAN chosen for exceptional video quality and compatibility – TITAN is ATEME's next generation TV Head-End, a real-time multi-channel/format encoder/transcoder for multi-screen delivery of linear channels and video-on-demand. Homechoice selected TITAN for its best-in-class picture quality (using 32mbps for 4Kp60) and for its proven compatibility with embedded decoders in today's most popular TV brands.
No set-top box required – By leveraging the HEVC decoding capabilities built into UHDTV compatible televisions - and downloading an application to decrypt UMAX on their TV - cable television subscribers across South Korea will have access to the most recent UHD content
Original content – The initial launch of UMAX will include 40 original programs, a mix of films, documentaries and animation, which will run from 6 a.m. to 2 a.m. KST. Homechoice plans to increase its offering to 100 programs by the end of 2014.
No cost to subscribers – UMAX is funded and distributed by all South-Korean MSOs (CJ Hellovision, C&M, T-Broad and HCN) and is available at no additional charge to subscribers in 2014.

SUPPORTING QUOTE:
Eunsook Wi, APAC regional manager, ATEME said:
"With the integration of HEVC capabilities into UHDTV television sets, and a cable channel that will provide consumers with the capability to enjoy this advanced technology today, cable programmers around the world will be watching the launch of UMAX with great interest. We are proud to be a part of the worldwide launch of the first 4K cable channel."

About ATEME:
ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:
Dorota Bouskela	ATEME Corporate Marketing	T: +33 169-358-988	E: [email protected]
Kim Dearborn	Nadel Phelan, Inc.	T: +1-831-440-2407	E: [email protected]