atEvent Adds New Features To Its Industry Leading Event Intelligence Platform And Apps
Leading event intelligence solution provider launches self-serve admin tools, updated apps, enhanced CRM and marketing automation integration, user and account-level analytics, and other features at Marketo Marketing Nation Summit
Apr 13, 2015, 11:30 ET
SAN RAMON, Calif., April 13, 2015 /PRNewswire/ -- Leading provider of Event Intelligence apps, atEvent, today announced that it has added numerous enhancements to its atEvent Event Intelligence platform. The company has introduced an intuitive self-serve admin platform and a series of new features for its signature Card Scanner and Check-In apps. Together, these enhancements will provide companies of all sizes with a level of event intelligence and ROI on their events that didn't exist previously.
The atEvent Event Intelligence platform has been developed specifically to address the challenges of brand marketers and sales and event professionals at all stages of their events. In particular, these professionals have long struggled with gaining insights about prospects before events, capturing contextual interactions and actionable intelligence during events, and rapidly following up after an event to turn prospects into customers.
While other event apps fall short because they deliver static contact information that lacks context, atEvent users will be able to leverage intelligence from the apps quickly and easily. The new features on the atEvent Event Intelligence platform allow customers to easily customize content and lead retrieval settings, and nurture prospects according to interests discovered at events. Most notably, the entire suite of apps will be fully self-serve and easy to use.
Since its launch in 2013, atEvent has become the most trusted and fully integrated suite of event lead management and intelligence apps. Currently used by an array of Fortune 1000 companies, as well as mid-sized businesses, atEvent apps have consistently helped customers generate qualified leads, measure and monetize their event activity, and gain rich prospect intelligence at events.
atEvent launched several new features to its atEvent Event Intelligence platform today at the Marketo Marketing Nation Summit, including:
- Industry Pioneering Event Intelligence: With first-of-its-kind prospect analytics, lead scoring features and user and account-level intelligence, marketers now have actionable information that enables timely, customized follow-up interactions on qualified leads from events. Marketers using the atEvent Event Intelligence platform can analyze prospect interactions, monitor trending topics and follow-up actions, measure performance and ROI for their events, and track prospect data into CRM and marketing automation systems, all within the click of a smartphone or Tablet.
- One-Click Check-In: The atEvent Check-In app is now equipped with a one-click check-in feature, enabling booth staff to get prospects checked in quickly and seamlessly at events. With the one-click check-in feature, prospect contact info and contextual interactions are transferred automatically in real-time into the marketers' preferred CRM and marketing automation system.
- Full CRM and Marketing Automation Integration: atEvent apps now have deep integration with the most widely used CRM and marketing automation solutions on the market, including Eloqua, Marketo and Salesforce.com. Marketers using the atEvent Event Intelligence platform can now automatically capture prospect contact information and critical contextual interactions at events in real-time and send them automatically to their preferred CRM and marketing automation solutions, helping them generate leads and drive meaningful actions following the event.
- Multilingual Functionality: atEvent Card Scanner and Check-in apps now have multilingual translation capabilities. This enables marketers to interact with a global audience and standardize their lead capture and management processes at events by using a universal solution across all geographies and languages.
atEvent announced the new features of its event intelligence platform and apps today at the 2015 Marketo Marketing Nation Summit, which takes place this week through Wednesday, April 15 at the Moscone Center in San Francisco. All attendees are invited to stop by kiosk #15 for a free demo.
atEvent's Card Scanner app enhances and automates lead capture at events by enabling marketing and sales staff to scan business and badge cards via their iOS or Android smartphone, add follow-up actions and other context about the prospect interaction, and automatically send the information to their CRM or marketing automation system in real-time.
atEvent's Check-In app is a customizable iOS and Android tablet app that enables booth staff to check in guests at their event booth, capture information about prospect interactions, and drive real-time qualified lead follow-up via their marketing automation platform.
For more information on atEvent please visit www.at-event.com, and for more details on the Marketo Marketing Nation Summit please visit https://summit.marketo.com/2015/.
ABOUT atEvent:
atEvent is a leading provider of event intelligence solutions that help companies generate qualified leads and engage prospects at events. atEvent apps are fully integrated with most widely used marketing automation and CRM systems to provide a user- and account-level view of prospect activity driving automated, rapid follow-up and customized prospect nurturing. The atEvent Event Intelligence platform includes industry-leading analytics, a self-serve admin portal, and the Card Scanner, Check-In, and Fishbowl apps.
SOURCE atEvent