Athena Transforms Technology Into This Season's Must-Have Style Statement

Launch of 'Style PC' Makes Fashion and Art the Rising Star of Portable PC Category

Oct 06, 2010, 09:11 ET from Athena

WALNUT, Calif., Oct. 6 /PRNewswire/ -- Athena today announced the release of its new line of extraordinary notebook PCs and carrying bags designed for consumers who want to stand out from the crowd of silver and black tech gadgets and make a personal style statement on-the-go. The brand has created a new category of portable technology with the launch of the Style PC – a collection of six unique fashion and art-inspired designs that are as much a part of the 11.1-inch notebook as the Intel and Microsoft technology that powers the computer. Each Athena Style PC design is imprinted into the hardware including the exterior cover and interior keyboard panel, delivering seamless color, pattern and style whether the notebook is opened or closed.



"From teen and college students to business women heading to the office, every woman is unique and deserves to capture her personal style in every aspect of her accessories. This is why Athena has married fashion design and portable technology to create the Style PC," says Toresa Lou, Athena CEO. "Fashionistas demand style without sacrificing quality. We have heard these demands and have produced a high-end fashion item that also provides top-notch portable computing."

While making a style statement is essential, each of Athena's Style PC also pack a technology punch including an Intel Atom Dual Core Processor, Microsoft 7 operating system, 2 gigabyte DDR2 memory, 320 gigabyte hard drive and 11.1-inch screen. Each unit is also lightweight for easy carrying, weighing in at under 3.5 pounds with installed battery.

Available for sale now at Athena's website ( and, the Style PC has a design for every personality, from bold and bright to understated and classic. The Style PC line is launching with these unique collections:

Hernan Zajar: Features two bright and bold designs from the renowned Columbian fashion designer.

Color Graffiti: Splashes of yellow, blue, pink and orange seem to be applied to the notebook directly from an artist's brush, with colors that pop against a black background.

Safari: This Zajar Style PC roars fashion! Safari brings bold design to everyday style with an impossible to miss zebra print.  

Illustrations & Art: Includes sketches, unique artwork and one-of-a-kind designs from the chic to the whimsical.

Chic Cafe: A taste of metropolitan flair has been captured in this downtown scene that will add a touch of urban elegance – and a palate of soft purple, green and pink – to your day.

Blossom: Like looking through a kaleidoscope as a child, Blossom delivers a splash of wonder and amazement with an illustration that seems to come alive with fun and sophistication.    

Love Story: Pairs of flowers and birds appear to float across the gentle blue background of this notebook, exuding warmth, happiness and innocent romance.

Pixel Perfect: A solid black background allows for simple red, blue, white and pink circles to transform from plain pixels into something pretty.

In addition to the Style PC, Athena has also launched a complete line of Style Bags - carrying cases that feature a complementary design to its accompanying notebook. Made from soft-touch neoprene fabric, each Style Bag has a lush felt interior for soft protection and an adjustable strap for easy and comfortable carrying. Every Style PC comes bundled with its Style Bag mate for a retail price of $599.99.

Looking ahead, Athena will continue to provide women with fashionable, on-the-go technology with the additional release of matching external hard drives and DVD-RW drives later this year. At $79.99 each, Style Drives will be an extension of the six designs already featured on the Style PC and Style Bags to create a complete, one-of-a-kind set. Athena also has plans to continue the six designs, by combining the world of fashion and travel with Style Luggage. Expected to be released in late 2010, Style Luggage will allow fashionistas to take their fashion-sense around the world.

About Athena:

Established in 1992, Athena has grown into a global company specializing in personal computing products and accessories. Headquartered in Walnut, CA, Athena's world-wide presence is evident by its offices in Taiwan, China and Mexico and supported by manufacturing facilities in both the U.S. and China, delivering  quick turn-around production times. The management team at Athena has a 15 year working relationship with Intel and Microsoft. Athena's extensive experience in this field, its award winning creative design team and its passion for art has lead to the development of the new Style PC line. More information on Athena can be found on its website