DENVER, June 4, 2014 /PRNewswire/ -- AthenaInvest announced today that it had two different portfolios in the top of their respective Morningstar categories for 2013, an achievement that is fueling interest in their investment approach.  AthenaInvest attributes the strong performance to the application of Behavioral Portfolio Management, an innovative new investment approach, tied to research in the Behavioral Finance arena.  CEO and Director of Research, C. Thomas Howard, PhD, and his team employ a patented research process to build portfolios that take advantage of behavioral mistakes in the markets.

The Athena Pure Valuation | Profitability portfolio outperformed all other Small Value separately managed account portfolios for the twelve-month period ending 2013 according to Morningstar (1) and was recognized for its performance by Barron's in 2013 (2). The portfolio also received 'PSN Best of the Best' and 'PSN Top-Guns' performance recognition for 2013 and has 5 consecutive years of 'PSN Top-Guns' recognition from Informa Investment Solutions. (3) The portfolio also outperformed its 10-year benchmark demonstrating the long term value of its concentrated equity strategy.

The Athena Global Tactical ETF portfolio delivered the strongest one-year returns in Morningstar's Managed ETF Universe for the period ending December 31, 2013 (4). The portfolio also received 'PSN Top-Guns' performance recognition for 2013 and 2014 from Informa Investment Solutions.

The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Portfolio Management (BPM). Professor Howard has attracted the attention of the academic community and investment professionals globally with his research papers on Behavioral Portfolio Management and presentations at the Investment Management Consultants Association® (IMCA®) 2013 Annual Conference and CFA National Conference in 2014. Dr. Howard's revolutionary ideas are contained in his newly released book, Behavioral Portfolio Management, published by Harriman House. 

Larger industry players are also recognizing the potential of adopting Behavioral Portfolio Management.  AdvisorShares and ICON Advisers have partnered with AthenaInvest to offer active ETF portfolios and strategist portfolios using AthenaInvest's patented behavioral research.  These partnerships position AthenaInvest to have a larger impact on the industry going forward with the introduction of new products and broader access to AthenaInvest's innovative approach. 

For media inquiries requesting more information on AthenaInvest, please contact Lambert Bunker at (303) 809-1367 or Lambert.Bunker@AthenaInvest.com.  For financial professionals requesting more information, please visit www.AthenaInvest.com or call (877) 430-5675. 

About AthenaInvest Advisors LLC

AthenaInvest is the industry leader in Behavioral Portfolio Management with a patented research process built on a deep academic foundation developed over 35 years of interaction with leading academics and institutional managers by C. Thomas Howard, PhD, CEO and Director of Research. AthenaInvest analyzes persistent and predictive behavioral factors to build innovative investment strategies including concentrated equity, high-dividend equity and global tactical equity.  AthenaInvest is a sub-advisor to AdvisorShares and ICON Advisers.

1. For more information, visit http://corporate.morningstar.com/us/asp/detail.aspx?xmlfile=1762.xml
2. For more information, please visit http://online.barrons.com/public/page/9_0210-sepacctwinners.html
3. For more information, please visit http://www.informais.com/topguns/topguns.asp
4. For more information, please visit http://advisor.morningstar.com/etf-managed-portfolio

Headquartered in Greenwood Village, Colorado, AthenaInvest is a SEC Registered Investment Advisor.   Please visit www.athenainvest.com for additional information.

© 2014 by AthenaInvest, Inc. All Rights Reserved

Protected by US Patents 7734526, 8352347, 8694406 and Singapore Patent 150371.

PAST PERFORMANCE IS NO GUARANTEE OF FUTURE PERFORMANCE

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SOURCE AthenaInvest