Athleisure Market , 28% of Growth to Originate from APAC, Technavio

NEW YORK, Dec. 17, 2024 /PRNewswire/ -- The global athleisure market size is estimated to grow by USD 176.3 billion from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of 6.79% during the forecast period.

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Region Outlook

1. North America
2. Europe
3. Asia
4. Rest of World

1. North America - APAC is estimated to contribute 28%. To the growth of the global market. The Athleisure Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. Geographic landscapes have significantly influenced the athleisure market, with major companies like Athleta capitalizing on the trend towards sustainability and comfort in design. Loungewear, including leggings and pajama sets, have gained popularity as consumers seek stretchy, moisture-wicking fabrics with temperature regulation and antibacterial features. New technologies, such as smart fabrics with sensors and wearable technology, are also driving innovation in this space. As the mass athleisure market grows, companies are differentiating themselves through their product portfolios and distribution channels. Sustainability and quality are key considerations, with regulations and product safety becoming increasingly important. Intellectual property, including trademarks and copyrights, are essential for brand identity and differentiation. Old Navy, for instance, offers a range of athleticcasual clothing, often at lower price points, while Lululemon focuses on luxury fashion and wellness. Synthetic fibers, such as those used in FLX and smart fabrics, offer both comfort and style, making them popular choices in this market. Brands are also exploring new technologies, such as sensors and wearable technology, to enhance their product offerings and meet consumer demands. Professional advice suggests that companies in the athleisure market prioritize compliance with regulations, ensuring product safety and quality, and protecting their intellectual property. As the market continues to evolve, companies must stay ahead of the curve with new designs, technologies, and distribution channels to maintain their market positions.

The athleisure market refers to the segment of the apparel industry focusing on clothing designed for both workout and everyday use. Brands like Lululemon, Nike, and Adidas dominate this market. Consumers prefer athleisure due to its comfort and versatility. The market's growth can be attributed to increasing health consciousness and the convenience of wearing workout clothes for various activities. Brands invest in research and development to create innovative, high-quality products that cater to diverse consumer needs. The athleisure market is expected to continue growing due to its wide appeal and the trend towards active lifestyles.

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Segmentation Overview

1. Product 
• 1.1 Mass athleisure
• 1.2 Premium athleisure
2. Distribution Channel
• 2.1 Online
• 2.2 Offline
3. Geography 
• 3.1 North America
• 3.2 Europe
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa

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1.1 Fastest growing segment:

The athleisure market is experiencing significant growth due to the increasing demand from millennials worldwide. Major purchase categories are footwear and bottom wear, primarily driven by female buyers. Consumers are switching to comfortable and presentable clothing for work from home, shopping, and social media. Leading brands like adidas and Under Armour target young populations with affordable prices, such as Under Armour's USD37-USD114 range and Nike's USD55-USD85 range. New players entering the market in various regions contribute to the segment's growth. Offline distribution through department stores and hypermarkets, like Tesco, Walmart, and Target, is popular. Promotional strategies include product trials, signages, and discounts. Specialty stores offer a wide assortment, increasing sales and vendor visibility. These factors are expected to drive the growth of the mass athleisure segment.

Research Analysis

The athleisure market is experiencing a significant in popularity among the young population, driven by their health consciousness and desire for comfortable, fashionable clothes. The yoga landscape, with its growing number of studios, gyms, and health clubs, is a major contributor to this trend. With the increasing availability of yoga lessons, both in-person and online, the demand for athleisure gear has reached new heights. The mass athleisure market is characterized by a wide range of activewear products, from basic to high-end, catering to various customer preferences. Brands are focusing on tailored gear, innovative designs, and differentiation to establish a strong brand identity. Copyrights and substitutes are becoming important considerations in the market, with brands investing in research and development to stay ahead. The supply chain is a critical aspect of the athleisure market, with synthetic fibers and wellness being key factors. Luxury fashion and streetwear athleisure are also gaining traction, offering consumers a blend of style and functionality. Despite lockdown measures, the market continues to thrive on online platforms, demonstrating its resilience and adaptability.

Market Overview

The athleisure market is experiencing significant growth due to the young population's increasing health consciousness and desire for comfortable, fashionable clothes. This trend is particularly prominent in the yoga landscape, with yoga studios, gyms, and health clubs offering yoga lessons and activewear products. The market has been boosted by lockdown measures, driving a shift to online platforms for purchasing athleisure gear. New technologies such as smart fabrics, moisture-wicking properties, temperature regulation, and antibacterial features are becoming increasingly popular. Brands are differentiating themselves through innovation, sustainability, and tailored gear, with major companies like Athleta, Old Navy, and Lululemon leading the way. The market positions of these companies are shaped by their product portfolios, new technologies, distribution channels, and brand identity. Substitutes like loungewear, pajama sets, and team uniforms are also impacting the market. Regulations, product safety, quality, compliance, trademarks, intellectual property, and brand identity are crucial considerations for companies. The mass athleisure market includes athletic casual clothing, synthetic fibers, and wellness trends. Luxury fashion and streetwear athleisure are also gaining popularity. Comfort and style remain key drivers, with brands offering customized apparel, professional guidance, and celebrity collaborations. Digital innovation and rapid globalization are shaping the future of the athleisure market. The athleisure market is not limited to on-field performance and team uniforms but also includes fan apparel and off-field performance. The market is expected to continue growing as lifestyle diseases become more prevalent, and yoga enthusiasts and women's athleisure continue to drive demand. Brands like Sweaty Betty, FLX, Perfect Moment, and Olympia Activewear are also making their mark in the market. In summary, the athleisure market is a dynamic and growing industry driven by health consciousness, comfort, style, and innovation. Companies are differentiating themselves through sustainability, technology, and customization, while regulations, quality, and brand identity remain crucial considerations. The market is expected to continue growing as consumers seek comfortable, fashionable, and functional clothing for their active lifestyles.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio