Athlens and Iron Peak Sports & Events Announce Groundbreaking Partnership to Redefine Youth Sports Media Access

HILLSBOROUGH, N.J., Aug. 29, 2025 /PRNewswire/ -- Athlens, the rapidly growing marketplace connecting high school athletes with local content creators, today announced a landmark partnership with Iron Peak Sports & Events, New Jersey's premier multi-sport venue. This collaboration marks the first time a sports facility of Iron Peak's scale has formally partnered with a creator platform to offer on-demand, professional-grade media services to athletes at every level.

Through the Athlens platform, athletes training or competing at Iron Peak will now be able to seamlessly book photographers, videographers, and graphic designers, gaining access to highlight reels, media-day experiences, and NIL-ready content that were once reserved for elite college or professional programs.

"This partnership is a blueprint for how facilities can enhance athlete experiences beyond the field," said Jais Roy, CEO of Athlens. "Iron Peak isn't just giving athletes a place to play, they're giving them a stage. Together, we're making top-tier media access part of the modern youth sports journey. I also want to thank our Athlens team members Aidan Rico, Sarang Khullar, James Hamlette, Nanika Majumdar, and Lucia Heiser who were instrumental in making this partnership a reality."

Piers Giles, General Manager at Iron Peak Sports & Events, added:

"At Iron Peak, we measure success by the meaningful opportunities we create for athletes and their families, both on and off the field. We are committed to fostering a strong, connected community, and our exclusive new partnership with Athlens is a powerful step forward in that mission. Through access to professional-grade tools and content that support athletic development, recruitment, and the celebration of personal milestones, this collaboration helps deepen the connection between families and the Iron Peak experience. We believe this is the next evolution of the facility experience, and we're proud to lead the way."

As a hub for large-scale tournaments, camps and training across sports like basketball, soccer, volleyball and lacrosse, Iron Peak will leverage Athlens' network of vetted creators to deliver consistent, high-quality media services to its community. Creators on the Athlens platform will also benefit from reliable bookings and increased exposure through Iron Peak's robust programming and event calendar.

The partnership highlights Athlens' mission to provide access to professional content for athletes while empowering creators to participate in the fast-growing sports media economy. It also reflects a shift in how forward-thinking facilities approach athlete services, extending beyond performance and competition to include branding and creating their professional image.

About Athlens

Athlens is a two-sided marketplace that connects high school athletes with local creators including photographers, videographers, and graphic designers. Athletes can book creators for game-day coverage, highlight reels, and media-day shoots. Creators retain 95% of their base fees, Athlens ensures secure payments and athletes receive commercial usage rights for their content. Learn more at athlens.co.

About Iron Peak Sports & Events

Located in Hillsborough, NJ, Iron Peak Sports & Events is a premier regional sports and recreation facility offering elite-level programming, training, tournaments, and showcases across multiple sports. In addition to serving thousands of athletes and families each year through high-profile events and year-round development opportunities, Iron Peak features a wide range of on-site amenities including climbing walls, aerial ropes courses, duckpin bowling, an arcade, concessions, and SUMMIT Sports Bar, giving guests plenty to enjoy both on and off the field.

Media Contacts

Athlens
Jais Roy, CEO
[email protected]
732-266-6018

Iron Peak Sports & Events
Piers Giles, General Manager
[email protected]
908-758-2739 ext. 3360

SOURCE Athlens