ATHLETES FIRST TAILGATE TOUR RETURNS TO DELIVER THE ULTIMATE FAN EXPERIENCE AT COLLEGE FOOTBALL'S BIGGEST MATCHUPS

Events will feature NFL and college football legends, Sinclair's AMP Sports as media partner, Bud Light, NÜTRL Vodka Seltzer, Dollar Shave Club and Pop-Tarts as sponsors

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- The Athletes First Tailgate Tour, the premier traveling college football festival, is bringing together NFL and college football legends, premium hospitality, and brand activations for its third season with an enhanced tour beginning Friday, August 29. The 2025 Athletes First Tailgate Tour kicks off in Columbus, Ohio in advance of Ohio State hosting Texas, which will be the first of 11 stops prior to major college football rivalry games across the country. 

As part of the tour, the Athletes First custom hauler will travel to each site serving as the focal point of the action at each tour stop. The 55-foot hauler includes a dedicated hospitality space, a VIP lounge, a podcast studio, and a live event stage. 

Along with the Texas at Ohio State stop on Friday, this year's Tailgate Tour schedule also includes: Michigan at Oklahoma, September 6; Texas A&M at Notre Dame, September 13; Alabama at Georgia, September 27; Texas at Florida, October 4; Washington at Michigan, October 16; Texas A&M at LSU, October 25; LSU at Alabama, November 7; Texas A&M, November 15; Arkansas at Texas, November 21; Army vs. Navy (Baltimore, MD), December 12. 

This season's Tailgate Tour will be the first to include Sinclair's AMP Sports as the event's exclusive media partner, which will create unique content from the tour's stops.  In addition, the tour features sponsorships with Bud Light, NÜTRL Vodka Seltzer, Dollar Shave Club, and Pop-Tarts, among other key brand partners, who will all connect with fans across the tour.  

"The Athletes First Tailgate Tour has become a staple of the college football season, bringing unmatched energy and access to some of the sport's most iconic games," said Danielle Spencer, Vice President of Events & Clients for Athletes First. "This year, our new partnership with Sinclair's AMP Sports, along with the support of all our brand partners, will elevate the experience to a whole new level — combining premium hospitality, dynamic content, and fan engagement like never before."

As part of the recent media and events partnership between Athletes First and Sinclair for the Athletes First Tailgate Tour and Athletes First presents The Block, AMP Sports will host live, original video podcasts from multiple stops on the tour. The AMP Sports live shows will include The Script featuring former Buckeyes Cardale Jones and Beanie Wells in Columbus, OH; The Dynasty featuring former Crimson Tide AJ McCarron and Trent Richardson in Tuscaloosa, AL; The Stampede featuring former Longhorns Vince Young and Mack Brown in Austin, TX, along with The Echoes in South Bend; The Blue Print in Ann Arbor, and The Triple Option at the Army-Navy game. In addition, content from the events will be distributed across Sinclair's sports platforms, maximizing exposure and engagement.

The Tailgate Tour will also feature extensive activation from sponsors on site, including:

• Bud Light, the Official Beer Sponsor, as well as NÜTRL Vodka Seltzer, the Official Vodka Seltzer Sponsor, who will both activate on site at the Ohio State, Oklahoma, Florida, and LSU stops. These experiences will include fan-first moments, as well as touchpoints with top NFL players.
• Dollar Shave Club will also serve as an official partner of the tour with on-site activations including branded tailgate games and product sampling on site. The partnership will also feature original game day digital content created by some of the biggest college football stars from each tailgate market.
• Pop-Tarts will serve as an official partner of the tour and will feature the viral Pop-Tarts Edible Mascot at four tailgate stops – Notre Dame, Georgia, LSU, and Texas. Athletes First NFL clients will be on site to help attendees sample some Pop-Tarts and engage with the Edible Mascots, while capturing content of their experience.

Introduced in 2023, the Tailgate Tour was designed by Athletes First - as the premier NFL agency - to host football clients, their families, and friends at some of the most iconic venues and games in college football. Last year, the Tour expanded and visited 10 of college football's most iconic games where guests experienced premium hospitality and met the agency's football clients and college football legends.

The Athletes First Tailgate Tour is part of the agency's premier roster of owned and operated events it puts on over the course of the year. They also include Athletes First presents The Block, an exclusive hospitality and brand activation destination that made waves at its debut in New Orleans ahead of the Big Game in February; the Athletes First Classic, which brings together athletes and celebrities for a series of charity events, highlighted this year by the inaugural Newport Beach Celebrity Classic, that has raised more than $20 million for those in need since its inception, and Big & Beautiful Las Vegas, an exclusive summit for NFL offensive linemen that features elite training sessions, advanced recovery offerings, and curated hospitality experiences.

About Athletes First
Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces dynamic live events and multiplatform content through its Emmy-nominated production division, GOAT Farm Media. For more information, visit athletesfirst.net or follow us on Instagram, X, and LinkedIn.

SOURCE Athletes First