Atlanta Dream, Cash App and Playa Society team up to "Pay Some Respect to Women's Sports"

Groundbreaking "statement" court, exclusive merchandise, halftime performance and exclusive Cash App benefits unveiled for Dream home-opener with mission to shine a spotlight on women's sports

ATLANTA, May 21, 2025 /PRNewswire/ -- Today, the Atlanta Dream and Cash App unveiled a first-of-its-kind WNBA statement court that showcases their shared commitment to empowering female athletes. Designed in partnership with woman-owned streetwear brand Playa Society, the court speaks volumes with "Pay Some Respect to Women's Sports" emblazoned across center court for the Dream's home opener vs the Indiana Fever on May 22 in State Farm Arena. Following the game, the court will be donated to a local youth organization so that young girls can be inspired to chase their dreams like their favorite WNBA team.

In addition to being featured center-court, the empowerment statement will also be featured on the team practice jerseys, and available for purchase for fans through a dynamic fashion-forward streetwear retail collaboration.

Through their partnership, the Dream and Cash App are redefining the traditional sport sponsorship model through a purposeful approach that celebrates women's basketball culture, community, financial equity and women's empowerment.

"Atlanta Dream, Cash App and Playa Society have shared values with a commitment to pushing women's sports forward and this unprecedented court design and retail collection is just the beginning" said Atlanta Dream President & COO, Morgan Shaw Parker. "Paying respect to women's sports is at the heart of this partnership and our goal is to set a new standard for how brands and teams collaborate to elevate girls and women who are earning that respect every day."

Cash App and the Dream will also pay respect to the fans with a special halftime performance, as well as offering Cash App Cardholders 20% discounts on merchandise at State Farm Arena on May 22. Throughout the rest of the season, customers will receive 20% discounts on merchandise and in-arena concessions at Gateway Center Arena when using their Cash App Card.

"The opportunity to place such a bold statement on the court exemplifies our approach to this partnership – pushing boundaries to redefine and celebrate fandom," said Catherine Ferdon, Cash App CMO. "Cash App is thrilled to elevate women's sports and champion financial inclusion while investing in the Atlanta community."

Playa Society was founded in 2018 by fashion designer Esther Wallace to promote representation for women in sports through bold streetwear. Playa Society and Cash App collaborated to create the "Pay Some Respect to Women's Sports" collection, which blends Playa Society's bold streetwear aesthetic with Cash App's vibrant brand palette. Playa Society has partnered with the WNBA since 2021 and the Dream court will be a first-of-its-kind extension of this partnership, taking the bold challenge to the hardwood.

Fans can purchase "Pay Some Respect to Women's Sports" gear at playasociety.com, and select styles at the Atlanta Dream retail store, with prices ranging from $45 to $180. To order a Cash App Card and take advantage of Atlanta Dream cardholder benefits, visit cash.app/card. 

The Dream's home opener will air nationally on Amazon Prime and locally on Peachtree TV.

About Atlanta Dream:
Established in Atlanta in 2008, the Atlanta Dream is the Southeast's only WNBA franchise, playing its home games at the Gateway Center Arena @ College Park. Dream games are telecast locally on Peachtree TV and simulcast on Peachtree Sports Network across the state of Georgia. Since 2009, Dream teams have produced 11 WNBA All-Stars, achieved 3 first-place regular-season finishes, earned 9 playoff bids and made 3 WNBA finals appearances. For more information about the Dream, visit dream.wnba.com and follow @AtlantaDream on Facebook, Instagram, X and TikTok.

About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). For merchandise, limit 1 transaction per day and $50 max discount per transaction. For concessions, limit 3 transactions per day with a $10 max discount per transaction. Sutton Bank is not a sponsor of this promotion and is in no way responsible for the administration of the promotion or the fulfillment of discounts. All inquiries regarding the promotion should be directed to Cash App at 1-800-969-1940. Prepaid debit cards issued by Sutton Bank, Member FDIC.

About Playa Society

Playa Society is a lifestyle brand rooted in authentic design and intentional storytelling for women's sports. With a focus on community and connection, Playa Society creates a platform that bridges the gap for sports culture and fashion, inviting athletes and fans to create their own narrative through their style. For more information visit PlayaSociety.com. 

Media Inquiries:

Liam Branley | The Atlanta Dream | [email protected]

Paige Lee | Cash App | [email protected] 

Merideth Gilmor | [email protected] | 917.860.5792

SOURCE Atlanta Dream