Atlanta's Icebox Diamonds & Watches Announces Inventory Reduction Sale

Atlanta luxury jeweler partners with SB360 Capital Partners to offer exceptional savings on natural diamond jewelry as it makes room for new collections

ATLANTA, Oct. 9, 2026 /PRNewswire/ -- Icebox Diamonds & Watches, the Atlanta-based luxury jeweler renowned worldwide for its diamond jewelry, custom designs, and precision craftsmanship, today announced an Inventory Reduction Sale beginning Friday, October 9, at its flagship showroom in Atlanta's Buckhead neighborhood.

Icebox has partnered with SB360 Capital Partners, a leading retail advisory and asset monetization firm, to support the event and help maximize the value of its current inventory.

As Icebox continues to evolve its brand with an updated website and refreshed showroom, the sale will create space for new collections while allowing customers to shop a broad selection of jewelry at compelling prices.

"We're excited to offer our customers exceptional pieces at incredible values," said Mo Jooma, CEO of Icebox Diamonds & Watches. "If a piece has a natural diamond in it, it's on sale. We encourage everyone to come by, explore the collection, and find their next statement piece before it's gone."

Beginning October 9, customers can shop the Inventory Reduction Sale exclusively at the Icebox flagship showroom, located at 3255 Peachtree Road in Buckhead. Savings of up to 30% will be available on all natural diamond jewelry, including engagement rings, wedding bands, necklaces, earrings, bracelets, and more.

Founded in 1976, Icebox has a globally recognized reputation. What began as a family business has grown into a destination for clients from around the world, with its jewelry worn by entertainers, athletes, cultural icons, and other prominent figures.

"We chose to partner with SB360 because they have the expertise to help us execute an event that will deliver a great experience for our customers," said Jooma.

SB360's Luxury, Diamond & Jewelry team specializes in helping retailers, manufacturers, and wholesalers execute strategic inventory events and other asset monetization initiatives. For the Icebox event, SB360 is providing expertise across merchandising, marketing, and operations.

"Our team is built to execute complex retail engagements involving high-value assets, and we're pleased to bring that expertise to Icebox," said Leonard R. Polivy, Executive Vice President and Head of Luxury, Diamond & Jewelry at SB360 Capital Partners. "This event presents an opportunity to connect Icebox's inventory with customers seeking distinctive jewelry at extraordinary values."

The Icebox Inventory Reduction Sale begins Friday, October 9, and is available in-store only at the Icebox Atlanta flagship showroom.

Icebox Diamonds & Watches
3255 Peachtree Road
Atlanta, GA

Sale Hours:
Monday–Friday: 11 AM-6 PM
Saturday: noon-5 PM
Sunday: Closed

About Icebox Diamonds & Watches – For almost 25 years, Icebox Diamonds & Watches has been known for providing the finest quality, exceptional selection, and personalized service in Atlanta. Founded as a family business and grown into a global name, Icebox is recognized for setting the pace in fine jewelry through precision craftsmanship and a relentless commitment to excellence.

About SB360 Capital Partners – SB360 Capital Partners (sb360.com), a Schottenstein affiliate, is one of North America's leading firms providing advisory, asset realization, and restructuring services across retail and consumer industries. SB360 invests equity capital to support growth opportunities, fund business turnarounds, and provide liquidity to businesses navigating change. The firm includes business groups focused on advisory services, asset disposition, luxury diamond and jewelry assets, new store sets, and commercial real estate advisory and investment. SB360's lending arm, Second Avenue Capital Partners, provides asset-based loans for middle-market companies. SB360's principals hold extensive financial interests in internationally recognized retail and wholesale companies, consumer brands, financial service operations, and commercial, residential, and industrial real estate properties.

SOURCE SB360 Capital Partners LLC