Atlantic City Alliance Begins Filming Commercial For New Campaign

Advertising Agency Shooting New Ad in Iconic City All Week

Mar 27, 2012, 14:20 ET from Atlantic City Alliance

ATLANTIC CITY, N.J., March 27, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) announced today that it will be filming a commercial in Atlantic City this week as part of its larger campaign designed to increase tourism to the city. Euro RSCG New York, the ACA's advertising agency of record, will be shooting all week in various locations in order to capture footage that showcases everything Atlantic City has to offer.

"We are looking forward to capturing so many experiences of what makes Atlantic City great," said Liza Cartmell, CEO of the ACA. "Fine dining, premier shopping, world-class accommodations, and of course, our historic Boardwalk, all contribute to Atlantic City's appeal as a tourist destination. We hope to capture all of this in the commercial we film throughout the course of this week."

Atlantic City has produced commercials showcasing specific events and initiatives within the city such as Restaurant Week, but never one that focuses on Atlantic City as a whole. This commercial is part of the larger rebranding effort undertaken by the ACA and the Casino Reinvestment Development Authority (CRDA) to promote Atlantic City's appeal as a premier tourist destination.

About the Atlantic City Alliance (ACA)

The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.

Genevieve Grdina

SOURCE Atlantic City Alliance