Atlantic, Tomorrow's Office Acquires BrainSell to Expand Business Technology Consulting and Digital Transformation Services

NY-based firm purchases growth enablement company to deliver data-driven outcomes for small and medium-sized businesses.

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Atlantic, Tomorrow's Office, an award-winning managed services and office technology provider, has announced the acquisition of BrainSell, a growth enablement company known for its deep technology expertise, advanced data and AI capabilities, and process optimization. BrainSell will operate as a division of Atlantic, offering end-to-end business software and digital transformation solutions.

Drake Star acted as exclusive financial advisor to BrainSell on the transaction.

This strategic acquisition is part of Atlantic's broader initiative to enhance its professional services and business consulting capabilities for small and medium businesses (SMBs), helping them achieve and exceed growth and scale goals. By uniting BrainSell's expertise with Atlantic's managed services, the company will create value at the intersection of people, processes, data, AI, and technology.

BrainSell has been a trusted business partner for 30 years, providing consulting, technology implementation, and data services across industries, including manufacturing, distribution, insurance, financial services, and hospitality. The company has built strong technology partnerships with key innovators in the marketplace, including Salesforce, HubSpot, Microsoft, Sage, Acumatica, and SugarCRM, ensuring clients have the right tools to optimize their operations and growth strategies.

A Vision for Growth and Innovation

"This acquisition represents a significant step forward in our mission to provide comprehensive, technology-driven business solutions," said Jason Weiss, Executive Vice President & Chief Operating and Legal Officer at Atlantic. "BrainSell's deep consulting and digital transformation expertise aligns perfectly with our commitment to delivering holistic, cutting-edge technology solutions that empower businesses to scale efficiently. Together, we are strengthening our ability to help SMBs drive success through strategic technology adoption and process optimization, further differentiating us from our competition."

BrainSell's CEO and founder, Jim Ward, also expressed enthusiasm about the acquisition, stating:

"We've spent three decades helping companies select and implement the right technology to support their growth. Joining forces with Atlantic allows us to bring even greater value to our clients by combining our consulting and digital transformation expertise with Atlantic's robust managed services portfolio. We're excited about this next chapter and its opportunities for our customers and partners."

Strengthening Atlantic's Position in Digital Transformation

This acquisition marks the second major expansion by Atlantic in the business technology consulting and IT services sector. The company previously acquired ACP Technologies, a managed IT and cybersecurity services provider, reinforcing its commitment to delivering best-in-class end-to-end solutions.

With BrainSell now part of Atlantic, customers can expect seamless access to expanded consulting services, deeper expertise in ERP, CRM, automation, and AI-driven business insights, and a greater ability to drive data-informed decision-making.

About Atlantic, Tomorrow's Office

Atlantic, Tomorrow's Office is a leading managed services provider offering managed IT, cybersecurity, office technology, business consulting, and digital transformation solutions. Focusing on helping mid-market businesses optimize their cybersecurity practices, enabling technology and operations, Atlantic delivers end-to-end solutions tailored to the evolving needs of today's enterprises. For more information on Atlantic and its expanded business consulting services, visit www.tomorrowsoffice.com.

About BrainSell

BrainSell helps businesses grow and scale by providing unbiased guidance in selecting and implementing software solutions, along with expert data and consulting services. Using its proven G.R.O.W. methodology, BrainSell identifies opportunities for improvement and ensures clients adopt the right technology to drive scalability and success. Serving businesses across North America, BrainSell is committed to delivering strategic solutions that empower long-term growth. For more information, visit brainsell.com.

Press Contact:

Brian Anderson
978-887-3870
https://www.brainsell.com/

SOURCE BrainSell