Atmel Showcases Automotive Solutions at SAE Convergence 2010

Visit Atmel Booth #619 to see the company's commitment to the automotive industry;

See demonstrations and meet experts on automotive, microcontroller and touch solutions from Atmel.

Oct 06, 2010, 08:00 ET from Atmel Corporation

SAN JOSE, Calif., Oct. 6 /PRNewswire-FirstCall/ -- Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller and capacitive touch solutions, today announced that it will be exhibiting at SAE Convergence 2010 located at Cobo Center, Detroit, Michigan on October 19-20, 2010. The company's exhibit will demonstrate its expertise and commitment to the automotive sector with separate workstations highlighting:

  • Automotive solutions. Demonstrating a car access touch solution with LIN (Local Interconnect Network), the demo will show how the Atmel® maXTouch™ solution can be used when opening and closing a window with the touch of a finger. In addition, a car access demonstration will showcase the Atmel next-generation monolithic RF (radio frequency) transceiver and RF receiver devices for passive entry using a body control module, featuring industry-leading RF performance, including sensitivity and power consumption. Atmel will also showcase a high-voltage demonstration with a turbo charger, highlighting the outstanding high temperature capability of Atmel automotive ICs (integrated circuits). Atmel will also showcase its solutions for Li-Ion battery management systems in electrical and hybrid electrical vehicles.
  • Touch solutions for autos. As a leading provider of capacitive touch solutions, Atmel will showcase a touch-enabled car center stack to include a 7-inch touchscreen with Atmel maXTouch technology and proximity detection. The proximity detection will recognize when a driver's hand is approaching the application to light-up the user interface—an extremely useful feature at night. Atmel maXTouch solutions support small and large touchscreens from 3 to 15 inches. This solution also supports unlimited touches and integrates gesture recognition, such as tap, flip wipe and more. Atmel maXTouch solutions are already powering touch-enabled smartphones, smartbooks, mobile Internet devices (MIDs) and other consumer and industrial applications. Atmel will also demonstrate proximity detection in two applications including a center stack and a door handle sensor as part of a passive entry go system. The Atmel proximity algorithm provides very high sensitivity and fast acquisition time. Implemented on the Atmel® AVR® microcontroller, the system supports the most stringent power consumption requirements for these applications.
  • Microcontroller (MCU) solutions for autos. At the MCU workstation, Atmel will be showcasing a variety of demonstrations including a microcontroller-based control system with a small touch input device featuring an Atmel AVR microcontroller. The Atmel AVR MCU will be running touch functions provided by the Atmel QTouch® library. In addition, this workstation will showcase LIN bus connectivity to a motor-control board based on the Atmel AVR microcontroller

To schedule a meeting with an Atmel automotive expert, please contact To schedule a press or analyst meeting, please contact

More Information

For more information about Atmel at SAE Convergence 2010, visit us at; follow us on Twitter @atmelcorporatio   or on Facebook at

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing, and automotive markets.

© 2010 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR® , QTouch®, and others are registered trademarks, maXTouch™ and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Press Contact

Agnes Toan, PR Manager

Tel: +1 (408) 487-2963, Email:

SOURCE Atmel Corporation