Atmel Signs Full Line Distribution Agreement with Newark element14

CHICAGO, March 6, 2012 /PRNewswire/ -- Newark element14, a business of Premier Farnell (LSE:pfl) and the leading distributor of electronic components and engineering solutions in the Americas, today announced a new stocking distribution agreement with Atmel Corporation, a worldwide leader in microcontrollers, capacitive touch, advanced logic, mixed signal, non-volatile memory products and components. These technologies are used to optimize performance, efficiency and connectivity in today's most advanced system designs, ranging from tablets to industrial security systems.

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The Atmel® portfolio at Newark element14 offers everything a designer needs to design, debug and deploy, including Atmel® AVR®  8-bit and 32-bit microcontrollers, Atmel ARM® processor-based solutions, MCU wireless products, 8051 architecture products, development kits and programming tools and software.

Newark's element14 community has become the go-to resource for engineers, offering collaboration with experts and peers, a technical library and the Knode, an intelligent online search and knowledge tool that helps designers to research, select and buy the right solutions from the beginning stages of their design.

"With Newark element14 in our mix, our mutual customers will be able to quickly find the right Atmel solutions for their designs and have parts delivered in short order," said Dave Esto, Sr. Director of Channel Sales, North America at Atmel. "Their Knode on element14 simplifies the research and procurement process for design engineers who want our advanced microcontroller, touch, wireless and other products."

"Our increased engagement with Atmel in the Americas shows our continued commitment to bring the most sophisticated technology platforms to our design customers," commented Paul Buckley, President, Newark element14. "Atmel is an important new addition to our expanded embedded products offering."

Newark element14's highly regarded team of engineers is also available for 24-hour technical support. In a recent survey, nine out of ten customers said that they would recommend this service. 

About Newark/element14

Newark/element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Newark/element14 is the trusted source to find the answers and parts they need to keep projects on the fast track, right from the start.

Newark/element14 is the operating business of Premier Farnell plc (LSE:pfl) in North America and Mexico.

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SOURCE Newark element14