Atmel's maXTouch Solution Enables New User Experience for PURE Touchscreen Internet Radio

SAN JOSE, Calif., June 7 /PRNewswire-FirstCall/ -- Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller and touch solutions, today announced that PURE, a leading UK consumer electronics company, has selected Atmel's maXTouch™ solution for its Sensia Internet radio. Sensia offers a 5.7-inch touchscreen that allows the user to control a host of features, such as Internet radio and social networking. The user can view and interact with the radio by scrolling and spinning lists, tapping to select playlists, sliding controls and swiping to change content views on the touchscreen. Sensia is a revolutionary Internet-connected digital audio system using Flow technology and a large color touchscreen. The touchscreen offers users a unique way to enjoy Internet radio content and podcasts, digital and FM radio stations, media streaming and a host of other services.

"Atmel's touch technology and complementary product portfolio has helped PURE drive the digital radio revolution. By providing us with innovative solutions in a timely, precise and supportive manner, Atmel has enabled our engineers to deliver a technologically advanced product experience for our customers," said Martin Harrison, director of Hardware Development, PURE. "Atmel's maXTouch, QTouch® and Dataflash® technology solutions have enabled us to bring innovative new Internet radios to market faster—and have helped our engineering teams deliver new and unique products that differentiate us from our competition."

"PURE's Sensia is a good example of how innovative and exciting end-user products, based on Atmel's maXTouch and QTouch capacitive touch solutions, are driving the way users interface with technology. By using Atmel products with PURE's world class technology and development capability, we have helped PURE boost their whole product family into an industry-leading position," said Peter Jones, managing director and general manager for microcontroller and touch solutions, Atmel Corporation. "We expect more innovative and differentiated products based on Atmel's maXTouch technology to hit the market soon."

"The Sensia is an excellent radio. There's no other word for it. It's also no exaggeration to say this is a game changer. Nothing can -- yet -- hope to compete with that bright, [colorful] screen or the intuitive controls it affords. If nothing else, it helps you explore radio like never before: you're not afraid to tune off into the unknown when it's so easy to get back to your [favorites]," commented Nicholas James of CNET UK. For the full review, go to: http://reviews.cnet.co.uk/digitalradio/0,39030008,49304499,00.htm.

"We've seen internet radios before but not with a screen of this size and quality - and the interaction that is created thanks to the large screen really lifts the Sensia. Digital radios have long supported RDS - which shows information about the radio station, such as song title being played - but the Sensia takes this further when listening to internet radio stations," commented UK Consumer Review Website 'Which.' For the full review, visit: http://www.which.co.uk/reviews-ns/pure-sensia-radio/index.jsp.

For more information on PURE's Digital Touchscreen Internet radios, visit: http://www.touchmyradio.com.

About PURE

PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. (LSE: IMG) – a global leader in multimedia and communication silicon technologies – which creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. See www.pure.com / www.imgtec.com.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

©2010 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo, QTouch, DataFlash and combinations thereof, and maXTouch and others are registered trademarks and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

SOURCE Atmel Corporation