ATMOSPHERE™ brand leads global sales of residential air treatment systems

Air treatment system from Amway ensures a cleaner and healthier residential environment as air quality declines globally

Jan 08, 2013, 09:00 ET from Amway

ADA, Mich., Jan. 8, 2013 /PRNewswire/ -- Based on the Verify Markets study of 2011 global sales, the ATMOSPHERE Air Treatment System is the world's number one selling brand of residential air treatment systems. Using overall 2011 global sales numbers from Amway, the research firm verified that the company has more than 14 percent of the total global air treatment system market share.


"Through the research Verify Markets provided, we found that poor indoor air quality, rising awareness about poor air quality, and rising medical costs due to health issues related to pollution are the key drivers for sales of air purification systems in most countries globally," said Mitchell Urbytes, director of Home Brands for Amway.

China was the largest market for sales of residential air purification systems in 2010, followed by Japan and the U.S. Clean air is vital to the health and well-being of everyone around the world.  As people become more educated and conscious of health issues surrounding their environment, the need for clean air becomes a high priority in today's world of smoke, smog and other airborne particles.

"We're proud that our ATMOSPHERE Air Treatment System leads sales in the air purification category," said Urbytes, "But the greatest achievement is that our technology ensures a cleaner and healthier environment by reducing dust and allergens."

About Verify Markets
Verify Markets is a research firm specializing in industrial, environmental, energy and water markets. Its research and consulting practice provides global industry analysis, custom engagements, end-user analysis, strategy consulting, strategic market intelligence, and forecasts that are designed to facilitate strategic decision-making. Its team of consultants, industry experts and analysts continually monitor and evaluate information to create insights for business needs.

The ATMOSPHERE™ Air Treatment System, exclusively from Amway, utilizes state of the art technology to provide users with best in class performance, purifying the air with efficiency and convenience. ATMOSPHERE is the world's number one selling brand of residential air treatment systems* and sold exclusively through a network of more than 3 million distributors worldwide.
* Based on the Verify Markets study of 2011 global sales

About Amway
Amway ( is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $10.9 billion in 2011. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring ® water treatment systems. The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. For company news, visit