ATN launches News Corp's 'Movies OK' in Canada

TORONTO, Aug. 1, 2012 /CNW/ - Asian Television Network International Limited (ATN) (TSX-SAT), Canada's largest South Asian Broadcaster, has launched Movies OK, a 24 hour Bollywood Movie Channel from News Corp's STAR Network.
ATN is boosting its Hindi cinema-entertainment offerings in Canada with" ATN MOVIES OK", ATNs newest channel that will make movie viewing at home a rewarding experience for families." ATN MOVIES OK" compliments the philosophy of Life OK and caters to the entire South Asian family. While Life OK urges viewers to cherish what they have, Movies OK with its content inspires families to bond over movies. Movies are a perfect setting for the family to share moments of togetherness and cherish the relationships they have. ATN Movies OK, the second OK branded channel from STAR Network, builds on a strong foundation based on sharing and enjoying with the family. The new channel aims to draw the family together at show-time by catering to the tastes of each family member with a diverse range of titles comprising blockbusters, modern classics and contemporary cinema.
ATN Movies OK enjoy's access to the largest movie catalogue in the industry available with STAR and through the movie library acquired from Viacom.
"We are again extremely delighted to partner with STAR, one of the largest multinational media companies in the world", said Dr. Shan Chandrasekar President & CEO of ATN. "We expect the Compelling Programming from Movies OK will enhance our strong subscriber base in Canada" he added. "ATN MOVIES OK" is currently available on Rogers, Bell & Telus.

"The pace of innovation at Star Network has been phenomenal and with the launch of Movies OK in Canada, we are able to delight our viewers with an unmatched and exciting viewing experience. This continuing partnership with ATN is in keeping with our philosophy of providing the best in family entertainment to the largest possible viewership base." said Mr. Rajan Singh, International Business STAR TV.

About Asian Television Network International Limited.
ATN (TSX-SAT) serves Canada's Asian community with 34 premium specialty television channels. ATN offers its flagship general interest service, several Bollywood movie channels with 800 movies a month, sports channels, news channels, music channels, a lifestyle channel, spiritual channel and several Regional Language channels. ATN is Canada's largest distributor of World Class Cricket. ATN operates the only South Asian Radio Service 24 hours a day on XM across The United States and Canada. ATN is also the first and only broadcaster in Canada to deliver South Asian Content on Bell Mobility. ATN along with CTV is a Broadcast Partner for the London 2012 Summer Olympic Games and will telecast more than 100 hours of LIVE coverage in five languages on six channels across Canada. ATN has programming alliances with leading international broadcasters. To subscribe to ATN and for more details about our services and programming schedules please visit www.asiantelevision.com.

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SOURCE: Asian Television Network International Limited