ATRESMEDIA and GLOBO seal strategic partnership to boost Atreseries signal
The ATRESMEDIA entertainment channel will add over 500 yearly hours of GLOBO content to its programming, having the option to be the first provider of such content on pay TV in LatAm and the United States
MADRID and SÃO PAULO, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ -- ATRESMEDIA Internacional and GLOBO have signed a strategic partnership through which ATRESERIES, where the Spanish group airs its flagship series, will broaden its reach in the Hispanic markets in Latin America and the USA.
This deal makes ATRESERIES the reference and unique series channel aiming to reach the public of all Latin America. As a result of the deal, over 500 yearly hours of the Brazilian powerhouse's telenovelas, series and miniseries, well-known throughout the world, will be added to the channel, taking ATRESERIES programming to a new competitive compared to the current signals offered in Latin America and the Hispanic market in the US.
Beyond that, from now on, ATRESERIES has the option to be the first provider of GLOBO's content in the US and Latin America markets, apart from Brazil, as has been the case with the Atresmedia group's major productions.
Starting this October, ATRESERIES programming will feature, in their afternoon, primetime and late night slots, telenovelas such as Sparkling Girls (Cheias de Charme), Merciless (Dupla Identidade) and Empire (Império), which this season are added the premieres of the Spanish productions: Apaches, Presunto Culpable, and Matadero, among others.
Javier Nuche, general director for Atresmedia Internacional, considers this agreement "a watershed moment not only for Atreseries, but for the entire Atresmedia Group. Given the profound changes we are seeing in the audiovisual market, seeking out international partnerships has become vital. In that sense, we couldn't have hoped to find a better partner than Globo. Their content is not only exceptional in quality, but also a perfect complement for that of Atresmedia."
"We are thrilled with the deal signed with Atresmedia, which will strengthen our relationship with the public in what we consider key markets for our business. Through this deal, Globo content will reach over 10 million homes in Latin America and North America," said Raphael Corrêa Netto, Globo's executive director of International Business.
About Globo
In order to become a global leader, a communications company must have a great deal of creativity and professionalism and invest in innovation and quality. Globo produces roughly 3,000 yearly hours of telenovelas and entertainment content, along with over 3,000 hours of televised news programming. Programs, shows and interviews of the highest quality, which receive International Emmy Awards nominations year after year. The Globo network currently covers 98.6% of the Brazilian territory and reaches 99.5% of the Brazilian population through 122 distributors located in every state, representing the biggest network of TV stations in the country. More than 90% of the network's programming is produced internally, making Globo the country's biggest employer for artists, writers, journalists and producers. For more information: www.redeglobo.com.br.
About Atresmedia Internacional
Atresmedia Internacional is the governing body of the ATRESMEDIA group, which comprises its four international channels: Antena 3, Atreseries, ¡HOLA! TV and Atrescine. Positioned as a global leader in the production and distribution of Spanish-language content, Atresmedia is also the European service provider with the widest range of signals beyond its borders, particularly with its presence in all of Latin America's Spanish-speaking countries, along with the US, Canada and Europe. Atresmedia Internacional, with over 50 million subscribers, its committed to quality and variety, giving each of their channels their own identifiable identity through complementary content offers for the whole family, including news programming, entertainment, information, brand-new shows and exclusive access to celebrities and the latest news from the movie, fashion and beauty industries: www.atresmediainternacional.com
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SOURCE Atresmedia Internacional
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