AT&T Mobility Earns Straight "A's" on Better Business Bureaus' Report Cards on Responsible Business Practices

DALLAS, May 18 /PRNewswire-FirstCall/ -- AT&T* today announced that AT&T Mobility has earned straight "A's" from every Better Business Bureau (BBB) across the United States on their report cards for ethical business practices and responsiveness to customer concerns. By working directly with each of the 110 independent BBB offices across the country, AT&T Mobility has become the only company to separately achieve both 110 BBB Accreditations and "A" ratings. In addition, AT&T Mobility leads the wireless industry with significantly more accreditations and "A" ratings than its nearest competitor.

Rankings of companies are based on BBB confidence that the business is operating in an open and trustworthy manner. Each business undergoes an evaluation in 17 categories including BBB accreditation, how well the company has responded to consumer concerns, the company's complaint history with the BBB, and the truthfulness of its advertising claims.

"By achieving accreditation and an 'A' rating from every local BBB across the U.S., AT&T Mobility is showing its continued dedication to customers in the local communities it serves," said Steve Cox, President and CEO of the Council of Better Business Bureaus.  "AT&T Mobility is not only a leader in the telecommunications industry, it sets an example for all U.S. companies that strive to promote ethics, trust and integrity in the marketplace."

Last year, AT&T Mobility became the only wireless provider to achieve accreditation with every U.S.  BBB. Accredited businesses adhere to the BBB's "Standards for Trust," a comprehensive set of policies, procedures and best practices on how businesses treat consumers.

"It is a tremendous honor to be the only company in America to achieve this milestone, and it affirms our commitment to being responsive and earning the trust of our customers," said Paul Roth, president of retail sales and service, AT&T Mobility and Consumer Markets.

The Better Business Bureau was founded in 1912 and provides unbiased information about businesses. BBB ratings give consumers insight into how reliable the company has been in resolving complaints filed with the BBB based on a variety of factors including objective information and actual events. Each BBB independently accredits and ranks companies.  Ratings are featured in BBB Reliability Reports™.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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SOURCE AT&T Inc.