AT&T Partner Exchange Rolls Out Program Enhancements for Solution Providers

DALLAS, Oct. 6, 2016 /PRNewswire/ -- The ease of doing business should be just that – easy. That's why AT&T¹ Partner Exchange® continues to enhance our reseller program. We're expanding our offerings that support Wireless Wide Area Network (WAN) solutions. We're also rolling out new certifications to help simplify our solution providers' path to success.

Solution providers will be able to access these enhancements later this month.

"We now have more than 500 solution providers in AT&T Partner Exchange – an exciting milestone we hit earlier than projected," said Brooks McCorcle, president of AT&T Partner Solutions. "Our focus on solution provider enablement has been a clear factor in this achievement."

Wireless WAN Enhancements

We want to help solution providers create more seamless, reliable, highly secure and cost-effective experiences for their customers.

The expanded offerings that support Wireless WAN solutions will provide:  

• Updated rate plans – Business Connect, which may be used for wireless backup, lets solution providers pool data with other plans of the same type².
• Access to more customized mobile connections – AT&T Private Mobile Connection (formerly known as AT&T Commercial Connectivity Services) lets solution providers establish mobile connections that more seamlessly fit with their customers' wireline and security needs³.
• Tools to maximize productivity – AccessMyLAN® from AT&T lets solution providers' customers wirelessly connect to remote machines and devices. And it helps them manage mobile data usage to prevent overages⁴.

Extending existing wireline network infrastructure into the mobility network unlocks key benefits for customers. This includes failover connectivity to keep business moving during unforeseen outages.

"Mobility is still an under tapped area for growth in the channel," said Sue Galvanek, vice president, AT&T Partner Exchange. "For solution providers looking to bridge the gap between wireline and mobility, Wireless WAN is a natural first step – a step that these enhancements will help them take."

We're also rolling out a Wireless WAN Solution Guide. It's designed to help solution providers better understand the basics of wireless routing.

"Enablement goes beyond the launch of a product or service," Galvanek said. "It's about making it as easy as possible for solution providers to find success with those products and services. And our efforts are paying off. For example, since launching the mobility addendum to our enablement playbook, users have reduced their time from wireless activation to first customer sale by 20%."

Education and enablement go hand-in-hand. Content on the Wireless WAN offerings will be available in our Certification Achievement Program.

Certification Achievement Program Additions

We're also adding 2 tracks to our certification program to help build our solution providers' proficiency in these areas:

• Technical Sales & Design – These virtual instructor-led courses teach solution providers how to better identify their customers' strategic needs and technical requirements, increasing their ability to consult, design and sell customized, integrated solutions using AT&T products and services.
• Operations – This structured curriculum is designed to boost our solution providers' agility and improve user experience as they navigate our program. Solution providers will increase their knowledge in service delivery, billing operations and service assurance. This helps them gain efficiencies and close current competency gaps.

"Something special happens when you have both an intimate understanding of your customer's business and deep knowledge on the products and services in your toolbox," said Tim Yager, vice president, Network Services Solutions. "We've experienced this magic firsthand with the certifications from AT&T Partner Exchange. Taking full advantage of the program, we've increased our ability to better understand our clients' network needs and how AT&T services can bring value. In turn, we're able to provide the best solutions that meet their specific requirements."

"We're here to help our customers win. Complexities in our program are counterintuitive to that goal," said Galvanek. "So the more we can simplify, and the more product, program and resource knowledge that we can pass on to our solution providers, the more we can empower their success."

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

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