Attain Expands Incrementality Measurement to Linear TV with New Samba TV Partnership, Strengthening Full-funnel Insights

New Integration Empowers Marketers to Directly Connect Linear TV Investments to Real-world Sales Outcomes

NEW YORK, April 29, 2025 /PRNewswire/ -- Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced today a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain's incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift across all major media platforms — from traditional linear TV to CTV and programmatic — enabling truly full-funnel performance measurement.

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as incremental sales and sales attribution. For the first time, Attain customers can access granular insights into the effectiveness of linear TV alongside digital media investments — all through a single, unified partner. Attain's data is based on explicit consumer consent, backed by a transparent value exchange that enables advertisers to measure performance at the overall, audience, and media tactic level.

Samba TV's proprietary automatic content recognition technology is integrated at the chipset level across dozens of the top Smart TVs globally (the most in the industry), resulting in unbiased, representative first-party data that covers all streaming, linear, and gaming content that touches the screen.

"Marketers have long struggled to quantify the real impact of linear TV on business outcomes," said Attain CEO and Co-founder Brian Mandelbaum. "With our new integration with Samba TV and their unparalleled footprint of first-party data, we're removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results. It's a breakthrough for marketers who demand accountability, efficiency, and clarity from every dollar they spend."

Attain's expanded measurement capabilities now enable brands to:

• Measure Incrementality and iROAS across linear TV, CTV, social, and programmatic channels with actionable insights that drive efficient media investment.
• Invest Smarter - Attain measures the incremental sales lift from TV campaigns, empowering users to make more informed, data-driven investments.
• Access Granular Reporting, including audience insights broken down by age, gender, income, and U.S. census region to inform optimization and boost ROI.

With over 10 million opted-in consumers, $600 billion in cumulative spend, and 7 billion+ recorded transactions across 10,000+ merchants and brands, Attain offers unmatched visibility into consumer behavior. Trusted by more than 650 leading advertisers and agencies, Attain has also partnered with a robust list of leading platforms, including Google/DV360, The Trade Desk (TTD), Pubmatic, OpenX, and all major social platforms.

Attain's partnership with Samba TV represents a significant step forward for marketers in key verticals such as QSR, Retail, CPG, Financial Services, Streaming & Entertainment, and Auto,, offering deeper insights into the effectiveness of their biggest media investments.

"By integrating Samba TV's massive footprint of first-party data with Attain's real-time purchase signals, we're connecting the dots for advertisers to understand what people watch and what they buy," said Samba TV CEO and Co-founder Ashwin Navin. "This partnership raises the bar for cross-platform measurement, especially as marketers scrutinize the performance of both offline and digital media across every platform."

About Attain
Attain is North America's most comprehensive and trusted source for live purchase data. Backed by consumers, and designed for marketers, Attain delivers measurement, activation and analytics solutions to drive business outcomes. Consumers are empowered to leverage their greatest asset — their data — in exchange for modern financial services. Attain's portfolio of apps allow consumers to access savings tools, early wages and shopping rewards without costs or hidden fees. In exchange, they give permission to use their data for research, insights and targeted advertising. For more information, visit attainoutcomes.com.

About Samba TV
Samba TV enables the next-generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement. Samba TV's insights are built on a comprehensive source of real-time viewership data across broadcast, cable, over-the-top, and digital media. Invented in 2011, Samba TV's technology is integrated at the chipset level across 24 Smart TV brands globally, analyzing the content on screen in real time.

SOURCE Attain