Attendees and Certifications Surge at Pragmatic Marketing

Company Trains Record Number of Product Managers and Marketers

Nov 29, 2012, 11:00 ET from Pragmatic Marketing, Inc.

SCOTTSDALE, Ariz., Nov. 29, 2012 /PRNewswire/ -- More companies are turning to Pragmatic Marketing as the go-to resource for product management and marketing training, as evidenced by its record 20,000th certification and 85,000th attendee—two major milestones achieved this year.


"Thousands of companies have given our training the stamp of approval," said Craig Stull, CEO of Pragmatic Marketing. "Additionally, our Pragmatic Marketing certification is now required at major technology companies, and frequently appears on job boards, resumes and professional networking sites. It has become the standard for the industry."

Pragmatic Marketing certifications are provided to course attendees who demonstrate their knowledge of Pragmatic Marketing principles, and the company has quadrupled the number of people to become Pragmatic Marketing Certified in the last five years.

Stewart Wright, a senior product manager at Dominion Marine Media, recently became the 20,000th to be Pragmatic Marketing Certified, and said he is pleased to have "the de facto certification for product managers."

With other product managers at his company also having taken the course, he said, "We're all speaking the same language now, as far as what we want to do and which areas we want to work on. I came out of class excited to use the knowledge." He has already begun incorporating what he learned about positioning, win/loss analysis and product launch in the course.

Pragmatic Marketing courses are offered worldwide in both public and on-site settings. They include Practical Product Management, Requirements that Work, Pragmatic Roadmapping, Effective Product Marketing and Product Launch Essentials. All courses provide actionable information designed to help technology companies create products that resonate in the market.

About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company's courses, taught by instructors with real-world experience in leading successful high-tech teams, are based on a proven framework for creating market-driven products people want to buy. Pragmatic Marketing has trained more than 85,000 product management and marketing professionals, with more than 20,000 becoming Pragmatic Marketing Certified. For more information on public or on-site training, please visit or call (480) 515-1411.

Media Contact:
Linda Zid

SOURCE Pragmatic Marketing, Inc.