Attensity and Capgemini to Host Social Media Management Webinar

Capgemini VP of BPO Customer Operations to Deliver Strategies for Analyzing and Acting on Social Customer Feedback

Dec 12, 2011, 08:31 ET from Attensity

PALO ALTO, Calif., Dec. 12, 2011 /PRNewswire/ --


"Looking at Social Media Through the Prism of the Customer Lifecycle" is a complimentary webinar from Attensity with partner Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services. As part of Attensity's monthly series of complimentary online events, this webinar will focus on how social media is creating a global network of real-time relationships with companies and fueling the need to hear, understand and respond to social customer feedback.




11:00 am PST / 2:00 pm EST, Thursday, December 15, 2011




Paul Cole, vice president of BPO Customer Operations at Capgemini, will examine how using an integrated set of technologies offers companies the ability to hear and understand what their customers are saying, and then analyze and respond in a fast, efficient and scalable manner.




Attendees will learn how the latest developments in social media analytics and engagement throughout the customer lifecycle enable companies to:


  • Acquire new customers by increasing awareness in social media at a fraction of the cost


  • Develop customers through higher satisfaction, resulting in more engaged customers that average 33 points higher on Net Promoter Scores


  • Retain customers through stronger interactions in social media that generate loyalty and convert detractors into advocates




Register for free online at:


About Attensity
Attensity's text analytics solutions are the choice of the world's leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as AT&T, Charles Schwab, Citigroup, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

Rebecca MacDonald, Vice President of Marketing, (650) 433-1700,
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