Attensity and Co-Presenting Webinar to Enable Companies to Increase Loyalty and Brand Advocacy

Mar 16, 2010, 08:00 ET from Attensity Group

PALO ALTO, Calif., March 16 /PRNewswire/ --


“Aligning Marketing And Customer Service To Build Greater

Loyalty Through Customer-Centricity” is a complimentary Loyalty 360 webinar co-presented by Attensity™ and its customer, online retailer, to show enterprises how to effectively unify their customer conversation process to enable better analysis and action.


10 a.m. PT / 1 p.m. ET, Thursday, April 8, 2010


Almost no one can dispute that the rise of social media is becoming a growing factor in how companies interact with customers, and is increasing the power that those customers hold. How can companies effectively build greater loyalty and brand advocacy in a world where the customer controls the communication?

The discussion will center on how to:

  • Align marketing and customer service in order to live up to brand promise

  • Drive internal focus on customers from beginning to end

  • Sell the idea that there is an investment cost to providing good service

  • Evaluate "customer listening" programs

  • More effectively analyze and use customer feedback across a wide variety of channels to enable better reporting, response, and self-service


Speakers include:

Stormy Simon, SVP of marketing and customer care,

Michelle de Haaff, CMO, Attensity Group

Online retailer stands out in the busy e-commerce space by adhering to a simple concept -— "We do what's right by the customer." Ms. Simon will present how influences the customer experience throughout the entire lifecycle. She’ll describe how her company uses Attensity solutions to Listen, Analyze, Relate, and Act (LARA) on the Voice of the Customer.

LARA is a comprehensive methodology developed by Attensity to enable companies to more effectively listen to customers, analyze what they are saying, relate those conversations to other information, and act on that information to drive greater loyalty and results.


Register for free online at:

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. Attensity’s award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at, and

About, Inc. (Nasdaq: OSTK) is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at


Michelle de Haaff

(650) 433-1700

SOURCE Attensity Group