PALO ALTO, Calif., July 22, 2013 /PRNewswire/ -- Attensity (www.attensity.com), the leading enterprise software and services company specializing in customer experience management and customer intelligence, today announced that CEO Kirsten Bay will address the attendees of the Customer Analytics & Intelligence Conference on Tuesday July 23rd.
The role that loyalty programs play in feeding and monitoring a company's customer relationships is steadily growing both in size and complexity. It is critical for executives and marketing managers to have an accurate and effective understanding of the issues at play in loyalty creation and an awareness of the most effective strategies for dealing with those issues. Titled "Increasing the Effectiveness of Your Loyalty Program through Customer Analytics and Insights," Ms. Bay's presentation will offer a contextual analysis of the value that loyalty programs can add to a company's marketing strategy, and will discuss the essential relationship between loyalty and brand equity. In her talk, Ms. Bay will also define specific tasks that successful loyalty programs must engage, and will explain how Attensity's product family of intelligence gathering and engagement tools are able to accurately and efficiently derive the specific information necessary to the production of solid and enduring loyalty.
Attensity is an enterprise software and services company specializing in customer experience management and customer intelligence. Using semantic intelligence and other technologies, Attensity "reads" millions of real-time conversations with web, social media, emails, surveys and other internal sources, providing deep insights into a company's market and customers, and powering more effective customer engagement processes. Combining the strength of four development offices with its headquarters in Palo Alto, California, Attensity is empowering companies such as Cisco, JetBlue, Yahoo!, eBay, Verizon and Whirlpool to connect with their customers and understand their market space. Visit www.attensity.com and follow the company at blog.attensity.com, on twitter @Attensity, and on facebook.com/Attensity.
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About the Customer Analytics and Intelligence Conference
This conference will explore the latest technologies and strategies in understanding customer behavior. Researchers, marketers, customer experience specialists, and business intelligence professionals will come together to discuss the latest methodologies in capturing, analyzing, and leveraging customer information. This data is a critical factor in the creation of innovative products, of compelling marketing campaigns, and of a loyal customer base, and the roster of presenters at this year's conference are among the top-level knowledge leaders in this increasingly critical area of corporate endeavor. Join the conversation @CustomerMGMTIQ and #CustomerAnalyticsEvent.
For more information, visit the website at www.customeranalyticsevent.com, e-Mail us at enquiry(at)iqpc.com.
Contact: Laura Moir, Attensity Group, (650) 832-6367, email@example.com
SOURCE Attensity Group