Attensity Launches Next Version of 'DiscoverCore' to Surface Business Insights within Existing Enterprise Applications and Workflows

REDWOOD CITY, Calif., Dec. 14, 2015 /PRNewswire/ -- Attensity (www.attensity.com), a provider of text analytics solutions, today announced the newest release of its Semantic Annotation SDK product, now called Attensity DiscoverCore. Through new partnerships with Informatica, Tableau Software and DiscoverCore, the customizable parsing and annotation engine, now integrates with the leading visualization solution and the leading enterprise integration platform for the aggregation and delivery of automated insights within existing workflows. 

"Enterprises are eager to make sense of the mass of text and unstructured data they accumulate every day," said Howard Lau, CEO of Attensity. "For companies that want to build their own custom solutions, the combination of DiscoverCore's text analytics, Tableau's reporting and visualization, and the Informatica Cloud enterprise integration platform now allows businesses to deploy best-of-breed components within their existing workflows."

"Voice-of-customer and other customer intelligence workflows draw on many disparate data sources, from surveys and emails, to CRM and ERP records," said Ronen Schwartz, senior vice president and general manager, Informatica Cloud. "The combination of the Informatica Cloud, Attensity's DiscoverCore text analytics engine and Tableau's visualization allow enterprises to build powerful systems no matter where their data comes from."

"Our partnership combines Attensity's sophisticated analysis of unstructured text from disparate data sources sourced through our strategic integration partner, Informatica, with our ability to visualize and represent the surfaced insights in a way that makes sense to the business," said Dan Kogan, director of product marketing at Tableau. "Doing so empowers customers to easily keep a pulse on key business, customer and industry trends for smarter decision making."

Leveraging patented natural language processing technology, DiscoverCore includes an SDK and server application that intelligently analyzes unstructured text from any internal and external data source to identify themes and surface accurate, relevant categories to the end-user. Incorporating these text-based insights into internal systems already in place offers unprecedented control over how the data is stored and visualized, ensuring compliance is maintained.

Key benefits of DiscoverCore include:

• Customer Insights in Context – DiscoverCore understands how language really is used, "reading" it rather than relying on a simple "bag-of-words" approach, and it can gauge sentiment, intent, preferences and concerns.  
• Quicker Time to Insight – With the ability to parse data through existing workflows, users can access actionable insights when and where they need them. 
• High Level of Control Ensures Compliance – Enterprises can output to any desired data source for more control over where and how data is stored. 
• Customization – Attensity's patented NLP can be customized to fit each customer's use case. Users can easily create and modify company-specific dictionaries containing their unique terms and phrases.

The latest version of DiscoverCore is available immediately, and further information is available at http://www.attensity.com/attensity-discover-core/.

About Attensity
Attensity provides text analytics solutions that help companies discover real-time customer insights that drive better business strategies. From the most comprehensive range of internal and external data sources, Attensity's solutions drive smarter decisions about product and service quality, brand reputation, sales opportunities, the customer journey, and risk management. 

Attensity is a venture-backed company with global operations and is headquartered in Redwood City, California. For more information, visit www.attensity.com or follow the company at blog.attensity.com, @Attensity, and facebook.com/Attensity.

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