Attensity Presents Webinar on Enterprise Social Media Adoption With Analyst Esteban Kolsky

Free Event with Industry Thought Leader Offers Look at Key Facets of Enterprise Social Media Use Based on Research Conducted This Year with Enterprises

Sep 14, 2012, 08:31 ET from Attensity

PALO ALTO, Calif., Sept. 14, 2012 /PRNewswire/ --


"What is the State of Social Media Adoption in Business Today?"

Social media channels are a critical part of an organization's infrastructure for customer interactions. In this complimentary webinar, ThinkJar founder and customer experience expert Esteban Kolsky will join Michelle de Haaff, vice president of strategy at Attensity, to share valuable insights and results from his latest report with Beagle Research, titled Social Media 2012: State of Adoption. Webinar registrants will be provided with complimentary access to this full report. The findings from the report are also illustrated in an infographic that can be viewed at


11:00 AM PT / 2:00 PM ET, Wednesday, September 19, 2012


Esteban Kolsky, ThinkJar founder

Michelle de Haaff, Vice President of Strategy


In this complimentary webinar, participants will learn why:

  • Marketing and service have more uses for social media than other departments.
  • Customer service and support uses social media in a variety of situations for improving first-call resolution and providing correct information to customers.
  • Social communication as the primary activity must be replaced by more data capture, analytics and information injection into business processes for social to be fully adopted.


Register to attend this free event:




About Attensity
Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Charles Schwab, Cisco, EMC, JetBlue Airways, Lloyd's Banking Group, Symantec, Starwood Hotels & Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. All rights reserved.

Michelle de Haaff, Vice President of Strategy, (650) 433-1700,
Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Attensity