Attensity Shares Social Customer Thought Leadership Strategies

PALO ALTO, Calif., Oct. 17, 2011 /PRNewswire/ -- Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced a series of upcoming events and on-demand resources designed to give enterprise organizations a strategic framework for pursuing their social customer initiatives. The thought leadership initiative draws from best practices and lessons learned in hundreds of implementations with global brands in key industry verticals, delivered in speaking engagements at industry events as well as in sponsored third-party research and a new on-demand eBook authored by Attensity.

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Earlier this year, Attensity was recognized by Gartner, Inc. in the "Visionaries" quadrant of its "Magic Quadrant for Social CRM" report, and received a CRM Rising Star award from CRM Magazine. "We recognize that large enterprise organizations need more than software to make their social customer initiatives successful. They need proven strategies that tie their social initiatives to real business value," said Rebecca MacDonald, vice president of marketing at Attensity. "To help our customers succeed, Attensity is sharing the lessons we've learned through hundreds of implementations with leading brands such as AT&T, JetBlue Airways, Royal Bank of Canada, Starwood Hotels and Resorts, Travelocity and Whirlpool."

Specifically, Attensity is sponsoring a series of events and research in the areas of social customer analytics and engagement. Upcoming speaking engagements and events include:

• "Is Your Social Strategy Anti-Social?," a complimentary webinar on October 26 featuring Attensity and Adam Metz, author of the Amazon bestseller The Social Customer. The first 100 attendees will receive free copies of Metz's new book.
• Text Analytics Summit West in San Jose, Calif., from November 10-11. Attensity is the platinum sponsor for this event, where Attensity VP of Global Product Management Catherine van Zuylen will deliver the conference keynote on "The Future of Text Analytics." Laura Brown, director of customer and business intelligence for Cisco Systems, will deliver a case study session titled "Accuracy Matters - Using Text Analytics to Drive the Cisco Customer Experience," and Attensity CTO Ian Hersey will also be on hand for a Technology Insider's panel.
• Sentiment Analysis Symposium in San Francisco on November 9. Visitors to Attensity's booth will get a demonstration of the company's industry-leading sentiment and root cause analytics capabilities.
• SOCAP International 2011 Annual Conference in Orlando from October 17-20. Visitors to table #208 will be able to see Attensity's customer analytics and engagement offerings, including its new Facebook Analytics Module, which enables business users to quickly and easily analyze Facebook comments, posts and surveys to extract deep business insights.

To help companies better plan and benchmark their social customer strategies, Attensity has also introduced a new eBook, and sponsored several third-party industry research reports:

• The new Attensity eBook, "Make the Voice of the Customer Your Business Asset," which offers best practices and lessons learned from Attensity's hundreds of voice of the customer implementations
• A market study by Alta Plana Corporation, "Text/Content Analytics 2011: User Perspectives on Solutions and Providers," sponsored by Attensity
• A Voice of the Customer survey by research firm ThinkJar of 400 individuals in enterprise organizations about their voice of the customer initiatives, with results also available in an on-demand webinar
• A Social Intelligence benchmark report from market research firm Gleanster

These complimentary documents are downloadable from the Resources section of the Attensity site.

About Attensity™

Attensity's text analytics solutions are the choice of the world's leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as AT&T, Charles Schwab, Citigroup, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2011 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Contacts:

Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, [email protected]
Lisa Hawes, Sterling Communications, (408) 884-5155, [email protected]

SOURCE Attensity