Attention! New York Area Media: Invitation to Cover Event on Thursday, September 6
Senokot® Stages a Scene in Penn Station to Stop Commuters from Getting Derailed by Occasional Constipation
NEW YORK, Aug. 29, 2012 /PRNewswire/ --
WHAT: |
Giant 18' pill bottle in Penn Station to raise awareness of the "burden" of occasional constipation, which can be caused by certain medications. The Senokot® Brand wants to reach consumers directly to let them know it's important to recognize and treat occasional constipation, and that there is gentle, overnight relief for the condition. |
The event aims to promote the "Senokot®/Senokot-S® Overnight Relief Sweepstakes," which began on August 12 and runs through November 11, and drive consumers to the promotional website (www.senokotovernightrelief.com) to enter the national sweepstakes, for a chance to win an array of deluxe prizes that bring "relief," including Hyatt Hotel gift cards, Phillips 22" flat-screen TVs, Kindle Touches, and more. |
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WHY: |
More than 4 million Americans suffer from occasional constipation1. Although a healthy, balanced diet and regular physical activity are the best ways to stay regular, sometimes people need a little help. |
WHO: |
Anyone passing through Penn Station on Thursday, September 6, can pose on the red carpet and get a picture taken with the "Giant Bottle," which they can share with friends and family through social media. |
WHERE: |
Amtrak Main Concourse, Penn Station, 234 W. 31st St., New York, NY 10001 |
8th Ave. between 31st & 33rd Sts. |
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WHEN: |
Thursday, September 6, 2012 |
6:00 am – 3:00 pm |
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NOTE: |
For more information about the event or the Senokot®/Senokot-S® Overnight Relief Sweepstakes please contact Korinne Leonardis at 212-941-1414 or [email protected]. |
1National Institutes of Health. The National Digestive Diseases Information Clearinghouse (NDDIC). Constipation. NIH Publication No. 07–2754. July 2007 http://digestive.niddk.nih.gov/ddiseases/pubs/constipation/
Contact: Korinne Leonardis
Pollock Communications
212.941.1414
kleonardis@pollock‐pr.com
SOURCE Senokot
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