ATTOM Data Solutions Launches New Two-For-One Lead Product Featuring Pre-Mover And New Homeowner Leads
Daily Updated Leads Include Expected Settlement Data, Property & Owner Data Appended; Historical Testing Confirmed Over 60 Percent of Purchase Leads Match to Closed Sale Within 30 Days of the Expected Settlement Date, 76 Percent Match to Closed Sale Within 90 Days
IRVINE, Calif., March 28, 2017 /PRNewswire/ -- ATTOM Data Solutions (www.attomdata.com), curator of the nation's largest fused property database, today announced it has launched a new two-for-one lead product proven to identify properties with a high likelihood of selling within 30 days of an indicated settlement date — providing both pre-mover leads (people moving out of the home) and new homeowner leads (people moving into the home). All leads include an expected settlement date and can be provided to clients in a daily feed Monday through Friday, allowing for timely marketing to both the pre-mover and new homeowner.
"Before releasing this new lead product, we performed rigorous internal testing against our nationwide sales deed data to calibrate how indicative the leads were of closed sales transactions," said Rob Barber, CEO at ATTOM Data Solutions. "Based on analysis of sales data over the past three years, we found that purchase leads are highly indicative, with more than 60 percent of the purchase leads matching to a closed sale even within just 30 days of the identified settlement date provided in the lead."
Leveraging the power of the ATTOM Data Warehouse — which houses national tax assessor property characteristics data along with deed, mortgage, foreclosure and neighborhood data for over 150 million U.S. properties — leads can also be appended with hundreds of fields of information including property and current owner information, demographic information or analytics that empower highly precise targeting for direct marketing campaigns.
The new ATTOM lead product introduces an innovative alternative for businesses that want to target both pre-movers and new homeowners, and this new alternative stands head and shoulders above existing options such as modeled leads, Multiple Listing Service (MLS) leads and public record leads.
About ATTOM Data Solutions
ATTOM Data Solutions is curator of the ATTOM Data Warehouse, a multi-sourced national property database that blends property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, health hazards, neighborhood characteristics and property characteristic data for 150 million U.S. residential and commercial properties.
Contact:
Jennifer von Pohlmann
949.502.8300, ext. 139
[email protected]
Data Licensing:
949.502.8313
[email protected]
SOURCE ATTOM Data Solutions
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