Audi Japan Sales Selects Datawatch To Accelerate Business Processes And Drive Better Financial Performance

CHELMSFORD, Mass., Oct. 17, 2012 /PRNewswire/ -- Datawatch Corporation (NASDAQ-CM: DWCH) the leading global provider of information optimization solutions, and Audi Japan Sales (AJS), today announced that AJS, the retail-only subsidiary of Audi Japan, has selected Datawatch's information optimization product suite to deliver a key performance indicator (KPI) dashboard application to management and key stakeholders within the company. By transforming structured and static semi-structured information into highly interactive analytical assets through Datawatch's information optimization technologies, Audi Japan Sales managers and business unit owners will obtain a clear understanding of the factors driving their business and will be able to modify the related processes to improve performance.

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"Audi Japan Sales is very excited about utilizing Datawatch's information optimization platform to help leverage business process efficiency improvement, and ultimately gain greater visibility of our business performance," said Laurent Scaltritti, chief financial officer, Audi Japan Sales K. K.  The information optimization platform will become the key business and financial performance measurement system within the AJS organization, and will likely be expanded quickly by Audi Japan itself into its wholesale operations. 

"We at Datawatch are excited about Audi Japan Sales' decision to select Datawatch to deliver this application and believe that it demonstrates that the value of optimizing information is a global imperative," said Michael A. Morrison, president and CEO of Datawatch.  "With our recent investment in the Asia Pacific region, we believe we are uniquely positioned to deliver information optimization and big data solutions to many companies like Audi Japan Sales throughout the region," continued Mr. Morrison.

Audi Japan Sales was one of several key customers and partners to join Datawatch in the Asia Pacific region over the past quarter.  With new partnerships in Japan, Korea, Thailand and The Philippines, Datawatch has significantly increased its presence and plans to continue to expand its capabilities to better service the growing Asia Pacific market.

ABOUT DATAWATCH CORPORATION
Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information optimization products and solutions that allow organizations to deliver the greatest data variety possible into their big data and analytic applications.  Datawatch provides organizations the ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files, and EDI streams into these applications to provide a 360 degree perspective of the issues and opportunities that exist in their businesses. With more than 40,000 organizations worldwide using Datawatch's products and services, including 99 of the Fortune 100, it is obvious that businesses of every type can benefit from the power and flexibility of Datawatch's industry leading solutions. Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney and Manila, with partners and customers in more than 100 countries worldwide. For more information, visit www.datawatch.com

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; the volatility of Datawatch's stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch's dependence on the introduction of new products and possible delays in those introductions; competition in the software industry; Datawatch's dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales; risks associated with indirect distribution channels; the adequacy of Datawatch's sales returns reserve; risks associated with a subscription sales model; risks associated with acquisitions, including the recent acquisition of intellectual property from Math Strategies; Datawatch's dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch's technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company's Annual Report on Form 10-K for the year ended September 30, 2011 and Form 10-Q for the quarters ended December 31, 2011, March 31, 2012 and June 30, 2012.   Any forward-looking statements should be considered in light of those factors.

Investor Contact:
Datawatch Investor Relations
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Phone: (978) 441-2200 ext. 8323

Media Contact:
Kellee McGolpin
Datawatch Corporation
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Phone: (978) 441-2200 ext. 8238
Twitter: @datawatch

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SOURCE Datawatch Corporation