Augmented Reality Meets the Final Four

CALABASAS, Calif., April 1, 2016 /PRNewswire/ -- Augmented reality leader FaceCake Marketing Technologies, Inc., creator of the Swivel® Virtual Dressing Room, ShadeScout®, and the browser-based CAKE™ AR, released "In the Paint" today just in time for the College Basketball Championship Finals! The augmented reality Facebook app enables users to show their team spirit by virtually applying fan face paint in real time using their webcam online.

Fun and frictionless, face paint designs automatically apply, moving with users as though they're looking in a mirror, so that fans can instantly cheer on the North Carolina Tar Heels, Syracuse Orange, Oklahoma Sooners, and Villanova Wildcats using the new app. Fans can Try-On any of the tournament teams' colors, and snapshots can easily be shared with friends, used as a cover photo, saved to an album, downloaded, or posted as a profile picture. Like FaceCake's revolutionary CAKE online shopping platform, "In the Paint" does not require a download, plug-in, user input, or special equipment. All users need is a webcam and an internet connection to have a real-time augmented reality experience.

"March Madness has always been one of the biggest sporting events in my family, so I'm especially excited to debut 'In the Paint' for fans," said Linda Smith, Founder and CEO of FaceCake. "Making these augmented reality experiences easy to use and access is a primary focus of ours. With 'In the Paint,' fans can instantly get their game face on just in time for the finals!"

Get "In the Paint" at apps.facebook.com/inthepaint.

About FaceCake
FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, ShadeScout®, and more, is a leader in augmented retail with a personalized targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers. FaceCake's shopping platform is cross-device compatible, making it accessible from anywhere. Visit FaceCake.com for more information or follow FaceCake on social media:

FACEBOOK
https://www.facebook.com/FaceCakeMarketing

TWITTER
@FaceCake

Media Contact:
Alyssa Ciambrello
Lippe Taylor
mailto:ACiambriello@lippetaylor.com
212-473-7236

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SOURCE FaceCake Marketing Technologies, Inc.