Aura Introduces Astra, a Brilliant 12" Frame Featuring Swarovski® Crystals

A frame designed for life's biggest milestones from the #1 digital frame brand

NEW YORK, Oct. 15, 2026 /PRNewswire/ -- Aura, the leading brand and innovator in premium digital picture frames, today introduced Astra, a brilliant 12-inch HD frame featuring Swarovski® Crystals. Designed to be gifted for weddings, engagements, milestone anniversaries and more, Astra is available for $399 at Auraframes.com and Bloomingdale's.

People photograph life's biggest moments, like a wedding, a new baby, a first grandchild or a milestone anniversary, but often lose them in an ever-growing camera roll. Aura brings those photos back into everyday life, where they can be enjoyed again and again. For many families, one of these milestones is the reason they bring home their first Aura frame.

Astra showcases more than 15,000 Swarovski Crystals, featuring intricate mosaic-set crystals alongside 3 mm square Flat Backs. The frame looks more like home decor than a piece of tech, with a slim profile, high-quality materials including a Moonstone White finish, paper-textured mat and an elegant custom stand.

"Astra was designed to celebrate life's biggest moments and all the little ones in between," said Scott Chapps, Chief Creative Officer at Aura. "We build beautiful technology that lives naturally in the home, rather than demanding your attention. With Astra, we paired the elegance of Aura's frame design with Swarovski Crystals to create something that you'll want to live with for years."

Made for Celebration

Whether it's a gift to yourself or someone else, Astra arrives in a bespoke gift box and is easy to preload with photos, videos and a personalized message. Once it's unwrapped, family and friends can keep adding to it from anywhere. They can use the Aura app, Web Uploader, Apple Photos, Google Photos, iCloud, an iPhone camera roll, the frame's dedicated email address, or text photos straight to the frame.

Astra includes an HD anti-glare dual-orientation display and the same 4:3 aspect ratio as smartphone photos. The frame automatically adjusts its brightness based on the room's lighting, and shuts off in the dark so there's no screen glare at night. Each display is individually color calibrated, and a touchbar on the frame's bezel allows you to control the frame while keeping the display free of fingerprints.

Aura requires no subscription fees, with unlimited cloud storage, no tier of features locked behind a monthly plan and no hidden costs after setup.

About Aura
Aura is the leading innovator in digital picture frames, built on the belief that photos and memories keep us close to the people who matter most. Founded in 2016, Aura reimagined the digital frame into a private space to share life's moments just with the loved ones you invite, making it easy to send photos and videos from anywhere in the world using the Aura Frames app and have them beautifully displayed at home. With a top-rated line of frames and an intuitive, free photo sharing app, Aura consistently delivers unmatched quality through intentional home-inspired design, beautifully calibrated displays, a privacy-first architecture, and a platform that keeps getting better with new features. In doing so, Aura is leading the way for a connected future that strengthens real-life relationships. Today, millions around the world use Aura, with each frame creating small circles of family and friends sharing and reliving unlimited memories together. Aura is headquartered in New York City, with products available on auraframes.com and through partner retailers in the United States, Canada, the United Kingdom, The Netherlands, Belgium, Luxembourg, Germany, France, and Mexico. Learn more at auraframes.com.

About Swarovski

Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.

Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewelry, and accessories, as well as home décor and crystals for the automotive industry.

Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company's heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation,championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

SOURCE Aura Frames