Aurasma and INFO Globo Launch Brazil's First Interactive Classified App

May 30, 2012, 08:00 ET from Aurasma

RIO DE JANEIRO, May 30, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, and INFO Globo, Brazil's leading newspaper conglomerate, have launched the free INFO Globo's Classificados do Rio App, featuring Aurasma's powerful visual browser. The interactive element of the free app, powered by Aurasma, provides an immersive digital experience that transforms how advertisers and readers engage with the Classifieds.

For the first time in Brazil, readers are able to interact with offerings and ads in their daily newspapers in an unprecedented manner.  In addition, by leveraging the Aurasma platform, advertisers embed dynamic content within the Classificados do Rio App and benefit from higher engagement with their target audience by bringing their content to life.

Aurasma, the world's leading visual browser platform, already has over 3 million downloads since its launch last year. Available for iPhones, iPads, and high powered Android devices, Aurasma uses cutting-edge image and pattern recognition technology to recognize images and objects in the real-world and seamlessly blend rich, interactive content within the interface. Users can access interactive multimedia content such as videos and animations by pointing the camera on their device towards a trigger image or object, like a photo, magazine cover, a building or even a football shirt.

"We are helping print media forge a new era of interactivity with their readers as well as explore new business models and revenue channels," said Federico Grosso, head of Aurasma in Brazil. "We are thrilled to be partnering with a forward thinking publisher like INFO Globo."

Rodrigo Curvelo, product coordinator Classificados, said: "Aurasma's visual browsing technology marks an important step in INFO Globo's drive to continuously improve our offering to our advertisers and readers. By partnering with Aurasma, Classificados do Rio is pursuing innovative technologies and interactions."

The free Classificados do Rio App is available to download from the App Store ( or Google Play (

You can find interactive content across all of INFO Globo's print newspapers including O Globo, Extra and Expresso.

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About Aurasma:

Aurasma is the world's leading augmented reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras". Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 4,500 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.

SOURCE Aurasma