Aurasma Reveals Rapid Growth As Augmented Reality (AR) Market Accelerates
Leading augmented reality platform continues to innovate, surpassing 100,000 customers
Jun 09, 2015, 12:00 ET
PALO ALTO, Calif., June 9, 2015 /PRNewswire/ -- Aurasma, an industry-leading augmented reality (AR) platform, has surpassed 100,000 global customers, a nod to the company's rapid growth and innovation, proprietary technologies and newly added features.
Aurasma has more than doubled its existing customer base worldwide with more than 60,000 new customers in the past 12 months. Customers in more than 100 countries are now using Aurasma to create meaningful, engaging and powerful mobile AR campaigns that drive revenue and demonstrate innovation.
Among Aurasma's newly added features include:
- Personalized AR. New targeting parameters to segment AR viewers and provide targeted content by time, device, region and more.
- Faster, easier AR creation. New platform UX for an even easier Aura building experience and optimized content fetching and delivery.
- A more social end user experience. Updated camera functions and new social capabilities let people get in on the Aurasma action by sharing photos, selfies and videos of augmented reality.
- Deep analytics. Access real-time campaign insights, such as views, engagements and click throughs via a comprehensive analytics dashboard.
The AR market has seen significant momentum over the past 18 months as the demand for enhanced user experiences continues to grow at a rapid pace. According to research firm Tractica (@tractica), mobile AR apps are expected to create a $1.6 billion market by 2019.
"The augmented reality market continues to explode as people searching or interacting with companies demand interactive experiences tailored to their needs and expectations, not static search results and slow monolithic websites," said Annie Weinberger (@annerstweets), GM, Aurasma (@aurasma). "Aurasma is focused on giving our customers the ability to create quality, engaging and innovative augmented reality experiences that help them enhance their mobile strategies and drive measurable business results."
Office Depot, Inc. has seen their app usage increase 300 percent by adding AR campaigns to their mobile marketing strategies. The company recently won the Best Entertainment Related Marketing Campaign at the Mobile Excellence Awards for their Aurasma-powered #GottaGetINSPIR5D campaign, a program aimed at helping students, parents and teachers to find their passions.
"Augmented reality has become one of the vehicles we use as a part of our mobile marketing efforts," said Emery Skolfield, Vice President of Digital Strategy & Marketing at Office Depot, Inc. (@officedepot). "Aurasma technology has garnered some great results for us and we will continue to evaluate opportunities to leverage it."
The Aurasma platform continues to deliver value and tangible results to customers, driving consumer engagement, conversions, and unique brand experiences. For more information on Aurasma, visit www.aurasma.com.
Aurasma at Augmented World Expo
Aurasma will be providing a special press briefing on Tuesday, June 9 at 9 a.m. PT at the Augmented World Expo (AWE). RJ Holmberg, Aurasma's Director of Business Development, will share how Aurasma is seeing growth and expansion in key markets, and reveal some of the company's newest offerings.
Aurasma is changing the way we interact with the world. We help people use augmented reality (AR) to turn everyday objects, images, and places into new, interactive opportunities to engage with their fans and customers through striking graphics, animation, video, audio, and 3D content that drive real results.
We provide a powerful, drag-and-drop web studio for creating, managing, and tracking augmented reality campaigns. Personalize campaigns to different audience segments through sophisticated targeting tools and measure results with our comprehensive analytics. Users discover and interact with AR campaigns through your branded apps with embedded AR functionality or the Aurasma app, available on the App Store or Google Play.
Aurasma develops and owns 100% of its technology. Founded out of pioneering research at Cambridge University, Aurasma is built on patented technologies in image recognition and pattern matching. With 1M+ monthly views, Aurasma's platform powers 5,100+ apps and has helped over 100,000 customers worldwide leverage augmented reality to drive innovation and reach their goals.
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